Pay attention to your personal brand because it can have a massive impact on your business. Everyone is trying hard to get attention in a sea of businesses and marketers. If you don’t want to become lost in the crowd, you need to focus on your brand. Constantly improving it and comparing it with your competitors’ brands.
Look for personal branding examples and try to figure out the secrets of their branding success. Gurus may hide some of their strategies and techniques from all but their inner circles, but they can’t hide their branding. It’s their branding that attracts so many people to go to their websites and/or buy their product.
Another way you can find out more about branding is to invest in a few personal branding books that have good reviews. The easiest way to have an awesome personal brand is to pay someone else to create it for you. If you are just starting out this may not be an option for you. That just means that it will probably take you longer and you may have to make it a priority in your business. It can be very satisfying to see the results that can be achieved when you work at this on a consistent basis.
Create a Consistent Brand
One thing that you will find is that the people and companies that are really successful are very consistent with their brand. They find out what their customers are looking for and they build that into their brand. Style and core values also pay an important part. Work out what your core values are and stick to them.
These things apply to a personal brand just as much as a company brand – sometimes even more so, when you don’t have a ton of money to throw at the creation of your image. Some people are more brand-able than others. If you are a slim beautiful young woman or a handsome young man you are already a few steps up the branding ladder. Are you prepared to dye your hair blue or shave your head for the sake of your brand? Most of us are not prepared to go to those lengths but you could become the person who always wears orange or even a pink hat if that is appropriate. Whatever brand you choose for yourself or your clients must above all be about your authentic self. This is the way to gain the respect and trust of your audience.
Building Your Story Brand
It’s often said that everyone has a story and it is very worthwhile to delve into yours. You can share the struggles and how you overcame them. This can provide inspiration and hope to those in your audience who are going through their own personal struggles.
Their is a formula to telling your story in the best possible way that is congruent to your brand. One of the things that you should not do is to discuss your current struggles. People don’t really want to know about them. They are only interested in the solutions to their problems and they want to find a way to overcome their own struggles. Your story of how you overcame the obstacles in your life and specifically in your business are what they want to hear about.
Testimonials are another very important part of your personal brand, so don’t forget to make the effort to ask people you have helped to give you a written testimonial It would be even better if they would be willing to record a short video testimonial. That takes most people out of their comfort zone, but you will probably find that online marketers are likely to find it less challenging.
Writing your story does not have to take forever – there are many shortcuts including recording it and having it transcribed on Fiverr. Sharing your story can attract your target audience and strengthen your brand enormously.
How to Build a Better Brand
Your brand should be constantly evolving. In fact you can totally change your brand and start from scratch if your current one isn’t doing it’s job. What job is that? Well that depends on what you are trying to achieve and what audience you are hoping to attract. Whatever and whoever that may be, the important thing is to gain their trust and have the like-ability factor ( don’t forget to smile).
Livestreams, videos, images, blogs, landing pages, sales pages and cheatsheets can all serve to enhance your brand. Choose colours and fonts that are congruent on all of them and even before they read a word people will recognise you by your branding. That is the ideal outcome of all your branding efforts.
Why Should I Have a Mentor?
What if you are limited in the time you can afford to spend on your brand or you don’t have the confidence or experience to build one? What if you are just starting your online business and you want to give yourself the best chance of success? Even though you may have to start building it yourself, once you become established to some extent, you will no doubt be ready to take the next logical step.
The chances are that although you may be an expert in your field, you may not have the skill-set yet to brand yourself effectively. Wouldn’t it be better to put this very important part of your business in the hands of a branding specialist? It needn’t cost a lot, in fact I can direct you to a couple of places on the internet where you can find a lot of free branding information. So just let me know if that is of interest to you.
Building a personal brand can be fun – after all it’s not that difficult to be your authentic self and that is what you need to be above all both online and off line.
You can find my contact details at the top of this page, but I am on most platforms as hilarybassak – which is of course a shortened version of my Greek surname which is even considered long by the Greeks themselves!