How to Re-Invent Yourself at Any Age

 

    It’s Never Too Late To Build Your Dreams

We tell ourselves that we’ve left it too late and hide behind the excuse of age. We can find plenty of friends/advisers to convince us that this is so.

Don’t listen to them because it couldn’t be further from the truth. The reason why a lot of folks don’t take the plunge and reach for the stars because they are afraid.

Afraid they will fail, afraid about what their friends and family may think, but mostly it’s because they haven’t got the courage to take that first step (which is always the hardest BTW).

Once you take some action and set your plan in motion it takes on a life of it’s own and you will be amazed when you find out what you are actually capable of creating. A new business, a presence online, a new lifestyle.

The world is still your oyster, but it’s waiting for you to come out of your shell. “Get Over Yourself ” is the best piece of advice that I have ever been given by a top marketer.  It’s not an easy thing to do but if you can manage to do it your path to success will become a lot smoother.

There has never been a better time to build your brand online. There are so many resources at our disposal now. Be willing to find them and use them.

It’s Never Too Late To Build Your Personal Brand

Building your brand as a person who provides value for people in your niche or those who share your passion or hobby.  Don’t expect everyone to like you or your brand because the only ones who matter are those who resonate with you.

Many people hesitate to get started in their online business because they worry far too much about what others think about them.  Telling you to get over yourself may not be enough.  There are some things you can do to make it easier to build your brand in spite of this fear.

Although I was comfortable about making videos and live streaming on Periscope. I kept hesitating to do FaceBook Lives.  Eventually  I realised that this was mainly because I know that some of my friends and family might see them and I found this embarrassing.  I was allowing my perception of what they might think to become more important than sharing my knowledge.

As well as that I was actually imposing age discrimination on myself.  So if you find yourself doing either or both of these things, don’t let that stop you.  Make videos and live streams on platforms where you are not so likely to be seen by your offline friends and family.  Try Periscope – I think that the people on Periscope are more laid back and less judgemental.  Do this consistently and before long your confidence will increase and you will be comfortable on all platforms.

If you actually build a strong brand, you outsell any salesman any day of the week – Gary Vee

If these top marketers have been building their brands for ages – so isn’t it time that you were building yours.  You are welcome to join my private FB Group _ Personal Branding For Profit……

 

 

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Building Your Story Brand – How Difficult is That?

Steve Jobs showed the world just how powerful it can be to build a story brand when he launched Apple.  He had a very exciting well-thought-out story to tell.  It is one of the most successful branding stories ever and if you don’t know it – I suggest you check it out .  You will be able to learn many branding lessons from it.

Where Can I Find Ideas for My Personal Brand?

You could start by analysing a few personal branding examples of people who are already successful.  Choose some leaders in your niche and see if any of their personal brand stories resonate with you.

When you find those leaders, check out their blog, watch their videos on YouTube, read their tweets, Google them – whatever it takes!  Check out their optin pages, their sales pages and anything else that you find attractive about them or their content.  Look at their Instagram pages, their ads and all their bios and profiles on the different platforms.  Try to figure out what makes them stand out from the crowd and then model (I didn”t say copy) them.  Look at magazines, watch T.V. commercials, billboards – ideas are all around you. You can weave them into your story.  This will be very worthwhile

How Do I Create My Personal Brand Story?

As well as modelling someone elses’s story, you must find your own unique brand.  Think outside the box.   Ask yourself and your targeted audience some relevant questions.  Time spent on this will also definitely be time well spent.  Once you have figured out why you were attracted to someone else’s story and exactly what sparked your interest in it, analyse it.

You will probably find that it is written strategically including the obstacles they faced on their journey to success and how they overcame them.  There is a formula for this which i will direct you to at the end of this blog post.  If you have not yet achieved success in you business, use someone elses’s story and of course give them credit for it.

Then find something in your story that is similar or complimentary to that person’s story.  No reason why you can’t have your name on the same line as Steve Jobs!!  e.g. sometimes I mention that Steve Jobs and I have something in common.  That can attract curiosity and then I say that we are both adopted.  What do you have in common with your favourite leaders?  Why not mention that in your story.

Remember integrity and authenticity are very important components that you need to build a great personal brand.  Your story can make an enormous impact on your audience if you present it correctly.  Remember your story is evolving as you climb the path to sucess so keep on tweaking it as you go along.

Your personal brand story is not something you can gloss over.  It is at the heart of your personal brand.  It is what causes people to be attracted to you in the first place, to trust you and ultimately to buy from you.  You need to ask yourself some questions.

  • What is going to make you stand out from the crowd?
  • Have you got a special skill or talent and are you using it to your full capacity?
  • Is there something about your style, your appearance, your personality that people find attractive?
  • From time to time ask your audience what they like (and dislike) about  you and your personal brand – this includes your products and your content.
  • Are you an authority on a topic that is congruent with whatever you are promoting.  If not – make it a priority to improve your knowledge about it?

Should My Story Be Short or Long?

You need to have different versions of your personal brand story for different purposes.  First of all you need a very short version usually known as a bio -stately briefly who you are what you do and how you help your target audience.

Then you need an expanded version of this to put on you About Me pages on your websites.  This helps the know, like and trust factor.  You also need to create an even longer version (about 2000 words) summarizing your life from your childhood onwards but it has to be written in such a way that it resonates with your target audience and with whatever product you are promoting.  Try to appeal to your readers’ emotions because people always remember how you  made them FEEL!

You will also need a short  version of your story as an intro to videos and livestreams and a longer one for webinars (you may choose to do that as a part of a powerpoint presentation.

Why Is Your Story So Important?

In real life people are often attracted to like-minded people or those have had similar experiences and challenges in their life.  Off line they can ask you questions and decide whether they would like you as a friend, but online their judgement is based solely on what you are prepared to tell them about yourself.  As in life first impressions matter and so does authenticity.  This is where you can use your personal brand story to good effect.  It is your opportunity to draw in your audience and create curiosity.  If you come across as a dull and boring person – they are likely to keep on skimming through their social media platforms to find someone who is more interesting,

You must stand out, in order to grab their attention and your story is the best tool at your disposal.  It’s doesn’t have to be written in stone!  If you are not getting much engagement change it – tweak it until you find out what resonates with your audience/potential buyers.

Whatever you do – don’t underestimate the power of your story and if you have the courage to share it with the world it will undoubtably bring you much greater rewards than you expect!

P.S. – This is the free resource below I mentioned at the beginning of this blog which will help you to write your personal brand story and build your  personal brand in other ways too

Personal Brand Info

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