You are going to be hearing more and more about Personal Branding. The major platforms are making changes to their algorithms (if you don’t know what an algorithm is just Google it). They are trying to stop people advertising for free and after all can you blame them? You wouldn’t let people come along and stick advertising posters in your garden so why should you expect them to let you advertise whatever you want on their property?
Even if you decide that you will do paid advertising, there’s more bad news advertising rates on social media are steadily rising and you will be competing against the biggest companies in the world. So what is the solution? It something that some of the most successful people in the world have been cashing in on big time. Celebrities like the Kardashians, Social Media Ninjas like Gary Vee and the list goes on. They have become influencers in large part due to the power of personal branding.
Personal Branding gives you the opportunity to make your mark in the world, to promote your business and your ideas to a large audience.
You can improve your personal brand for free if you are just starting on your journey to success. So here are 7 tips that will give you a head start.
1 Start with your story – the long version and the short version that you can share online. The long version you can save for interviews. As you become more “famous” people will want to interview you and you need to be ready for that.
2 Be authentic at all times because your online presence will remain ad infinitum.
3 You have a special gift or talent that somebody else would love to learn – so don’t be selfish -share it and it will become an important part of your special brand
4 The reason you need a personal brand is to gain attention online. This will give you the platform to share your knowledge with as great an audience as possible. So get over yourself and focus on helping others instead of worrying about whether you are too fat or too thin, too young or too old.
5 You don’t need to have a business to make money online. Whether you are good at horse riding, a boxer, a hairdresser, the skills and knowledge that you already have are more than enough to get you started. It is these skills and knowledge combined with your unique personality that will be the building bricks of your personal brand
6 Be Everywhere – join every popular social media platform. You need your photo and your logo to become instantly recognisable by as many people as possible. There is no such thing as saturation on the internet.
7 Brand your quotes, brand your videos, brand your photos. You can create brand templates on Canva or get them made on Fiverr.
Have an author’s bio on all your posts. Make it easy for people to find you and provide links to your website and products. Be consistent with your brand colours, your voice, your posting cycles. The more content you produce the sooner you will become an influencer and when this happens the world is your oyster.
BONUS TIP: Syndicate your content – share each piece of content on multiple platforms and repurpose old content
Bonus Gift: Here is a free module of a personal branding mini-course to get you started on your journey towards your new brand https://askhilaryb.com/FS