Steve Jobs showed the world just how powerful it can be to build a story brand when he launched Apple. He had a very exciting well-thought-out story to tell. It is one of the most successful branding stories ever and if you don’t know it – I suggest you check it out . You will be able to learn many branding lessons from it.
You could start by analysing a few personal branding examples of people who are already successful. Choose some leaders in your niche and see if any of their personal brand stories resonate with you.
When you find those leaders, check out their blog, watch their videos on YouTube, read their tweets, Google them – whatever it takes! Check out their optin pages, their sales pages and anything else that you find attractive about them or their content. Look at their Instagram pages, their ads and all their bios and profiles on the different platforms. Try to figure out what makes them stand out from the crowd and then model (I didn”t say copy) them. Look at magazines, watch T.V. commercials, billboards – ideas are all around you. You can weave them into your story. This will be very worthwhile
How Do I Create My Personal Brand Story?
As well as modelling someone elses’s story, you must find your own unique brand. Think outside the box. Ask yourself and your targeted audience some relevant questions. Time spent on this will also definitely be time well spent. Once you have figured out why you were attracted to someone else’s story and exactly what sparked your interest in it, analyse it.
You will probably find that it is written strategically including the obstacles they faced on their journey to success and how they overcame them. There is a formula for this which i will direct you to at the end of this blog post. If you have not yet achieved success in you business, use someone elses’s story and of course give them credit for it.
Then find something in your story that is similar or complimentary to that person’s story. No reason why you can’t have your name on the same line as Steve Jobs!! e.g. sometimes I mention that Steve Jobs and I have something in common. That can attract curiosity and then I say that we are both adopted. What do you have in common with your favourite leaders? Why not mention that in your story.
Remember integrity and authenticity are very important components that you need to build a great personal brand. Your story can make an enormous impact on your audience if you present it correctly. Remember your story is evolving as you climb the path to sucess so keep on tweaking it as you go along.
Your personal brand story is not something you can gloss over. It is at the heart of your personal brand. It is what causes people to be attracted to you in the first place, to trust you and ultimately to buy from you. You need to ask yourself some questions.
- What is going to make you stand out from the crowd?
- Have you got a special skill or talent and are you using it to your full capacity?
- Is there something about your style, your appearance, your personality that people find attractive?
- From time to time ask your audience what they like (and dislike) about you and your personal brand – this includes your products and your content.
- Are you an authority on a topic that is congruent with whatever you are promoting. If not – make it a priority to improve your knowledge about it?
Should My Story Be Short or Long?
You need to have different versions of your personal brand story for different purposes. First of all you need a very short version usually known as a bio -stately briefly who you are what you do and how you help your target audience.
Then you need an expanded version of this to put on you About Me pages on your websites. This helps the know, like and trust factor. You also need to create an even longer version (about 2000 words) summarizing your life from your childhood onwards but it has to be written in such a way that it resonates with your target audience and with whatever product you are promoting. Try to appeal to your readers’ emotions because people always remember how you made them FEEL!
You will also need a short version of your story as an intro to videos and livestreams and a longer one for webinars (you may choose to do that as a part of a powerpoint presentation.
Why Is Your Story So Important?
In real life people are often attracted to like-minded people or those have had similar experiences and challenges in their life. Off line they can ask you questions and decide whether they would like you as a friend, but online their judgement is based solely on what you are prepared to tell them about yourself. As in life first impressions matter and so does authenticity. This is where you can use your personal brand story to good effect. It is your opportunity to draw in your audience and create curiosity. If you come across as a dull and boring person – they are likely to keep on skimming through their social media platforms to find someone who is more interesting,
You must stand out, in order to grab their attention and your story is the best tool at your disposal. It’s doesn’t have to be written in stone! If you are not getting much engagement change it – tweak it until you find out what resonates with your audience/potential buyers.
Whatever you do – don’t underestimate the power of your story and if you have the courage to share it with the world it will undoubtably bring you much greater rewards than you expect!
P.S. – This is the free resource below I mentioned at the beginning of this blog which will help you to write your personal brand story and build your personal brand in other ways too