How to Re-Invent Yourself at Any Age

 

It’s Never Too Late To Build Your Dreams

We tell ourselves that we’ve left it too late and hide behind the excuse of age. We can find plenty of friends/advisers to convince us that this is so.

Don’t listen to them because it couldn’t be further from the truth. The reason why a lot of folks don’t take the plunge and reach for the stars because they are afraid.

Afraid they will fail, afraid about what their friends and family may think, but mostly it’s because they haven’t got the courage to take that first step (which is always the hardest BTW).

Once you take some action and set your plan in motion it takes on a life of it’s own and you will be amazed when you find out what you are actually capable of creating. A new business, a presence online, a new lifestyle.

The world is still your oyster, but it’s waiting for you to come out of your shell. “Get Over Yourself ” is the best piece of advice that I have ever been given by a top marketer.  It’s not an easy thing to do but if you can manage to do it your path to success will become a lot smoother.

There has never been a better time to build your brand online. There are so many resources at our disposal now. Be willing to find them and use them.

It’s Never Too Late To Build Your Personal Brand

Building your brand as a person who provides value for people in your niche or those who share your passion or hobby.  Don’t expect everyone to like you or your brand because the only ones who matter are those who resonate with you.

Many people hesitate to get started in their online business because they worry far too much about what others think about them.  Telling you to get over yourself may not be enough.  There are some things you can do to make it easier to build your brand in spite of this fear.

Although I was comfortable about making videos and live streaming on Periscope. I kept hesitating to do FaceBook Lives.  Eventually  I realised that this was mainly because I know that some of my friends and family might see them and I found this embarrassing.  I was allowing my perception of what they might think to become more important than sharing my knowledge.

As well as that I was actually imposing age discrimination on myself.  So if you find yourself doing either or both of these things, don’t let that stop you.  Make videos and live streams on platforms where you are not so likely to be seen by your offline friends and family.  Try Periscope – I think that the people on Periscope are more laid back and less judgemental.  Do this consistently and before long your confidence will increase and you will be comfortable on all platforms.

If you actually build a strong brand, you outsell any salesman any day of the week – Gary Vee

If these top marketers have been building their brands for ages – so isn’t it time that you were building yours.  You are welcome to join my private FB Group _ Personal Branding For Profit……

 

 

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Building Your Story Brand – How Difficult is That?

Steve Jobs showed the world just how powerful it can be to build a story brand when he launched Apple.  He had a very exciting well-thought-out story to tell.  It is one of the most successful branding stories ever and if you don’t know it – I suggest you check it out .  You will be able to learn many branding lessons from it.

Where Can I Find Ideas for My Personal Brand?

You could start by analysing a few personal branding examples of people who are already successful.  Choose some leaders in your niche and see if any of their personal brand stories resonate with you.

When you find those leaders, check out their blog, watch their videos on YouTube, read their tweets, Google them – whatever it takes!  Check out their optin pages, their sales pages and anything else that you find attractive about them or their content.  Look at their Instagram pages, their ads and all their bios and profiles on the different platforms.  Try to figure out what makes them stand out from the crowd and then model (I didn”t say copy) them.  Look at magazines, watch T.V. commercials, billboards – ideas are all around you. You can weave them into your story.  This will be very worthwhile

How Do I Create My Personal Brand Story?

As well as modelling someone elses’s story, you must find your own unique brand.  Think outside the box.   Ask yourself and your targeted audience some relevant questions.  Time spent on this will also definitely be time well spent.  Once you have figured out why you were attracted to someone else’s story and exactly what sparked your interest in it, analyse it.

You will probably find that it is written strategically including the obstacles they faced on their journey to success and how they overcame them.  There is a formula for this which i will direct you to at the end of this blog post.  If you have not yet achieved success in you business, use someone elses’s story and of course give them credit for it.

Then find something in your story that is similar or complimentary to that person’s story.  No reason why you can’t have your name on the same line as Steve Jobs!!  e.g. sometimes I mention that Steve Jobs and I have something in common.  That can attract curiosity and then I say that we are both adopted.  What do you have in common with your favourite leaders?  Why not mention that in your story.

Remember integrity and authenticity are very important components that you need to build a great personal brand.  Your story can make an enormous impact on your audience if you present it correctly.  Remember your story is evolving as you climb the path to sucess so keep on tweaking it as you go along.

Your personal brand story is not something you can gloss over.  It is at the heart of your personal brand.  It is what causes people to be attracted to you in the first place, to trust you and ultimately to buy from you.  You need to ask yourself some questions.

  • What is going to make you stand out from the crowd?
  • Have you got a special skill or talent and are you using it to your full capacity?
  • Is there something about your style, your appearance, your personality that people find attractive?
  • From time to time ask your audience what they like (and dislike) about  you and your personal brand – this includes your products and your content.
  • Are you an authority on a topic that is congruent with whatever you are promoting.  If not – make it a priority to improve your knowledge about it?

Should My Story Be Short or Long?

You need to have different versions of your personal brand story for different purposes.  First of all you need a very short version usually known as a bio -stately briefly who you are what you do and how you help your target audience.

Then you need an expanded version of this to put on you About Me pages on your websites.  This helps the know, like and trust factor.  You also need to create an even longer version (about 2000 words) summarizing your life from your childhood onwards but it has to be written in such a way that it resonates with your target audience and with whatever product you are promoting.  Try to appeal to your readers’ emotions because people always remember how you  made them FEEL!

You will also need a short  version of your story as an intro to videos and livestreams and a longer one for webinars (you may choose to do that as a part of a powerpoint presentation.

Why Is Your Story So Important?

In real life people are often attracted to like-minded people or those have had similar experiences and challenges in their life.  Off line they can ask you questions and decide whether they would like you as a friend, but online their judgement is based solely on what you are prepared to tell them about yourself.  As in life first impressions matter and so does authenticity.  This is where you can use your personal brand story to good effect.  It is your opportunity to draw in your audience and create curiosity.  If you come across as a dull and boring person – they are likely to keep on skimming through their social media platforms to find someone who is more interesting,

You must stand out, in order to grab their attention and your story is the best tool at your disposal.  It’s doesn’t have to be written in stone!  If you are not getting much engagement change it – tweak it until you find out what resonates with your audience/potential buyers.

Whatever you do – don’t underestimate the power of your story and if you have the courage to share it with the world it will undoubtably bring you much greater rewards than you expect!

P.S. – This is the free resource below I mentioned at the beginning of this blog which will help you to write your personal brand story and build your  personal brand in other ways too

Personal Brand Info

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Personal Branding for Grannies

Do Grannies Need To Improve Their Personal Brands?

I remember a friend of mine who had grey hair telling me that people don’t pay any attention to your opinions when you have grey hair.  In fact you are often ignored.

At the time my hair was dark brown and I was quite surprised by this statement.  I had always valued the opinions of senior citizens and the idea that the younger generation may not share this view was rather sad to me.

Now that I have grey hair myself I am beginning to see some truth in her statement.  Finding myself being referred to as Granny by my son on occasions makes me want to protest – I am not your granny!!

Grannies are not expected to know about internet marketing or social media.  Grannies are not expected to be good drivers (unfortunately I fell into that category of drivers a long long time ago).  The only thing that they are expected to remember is the good old days and birthdays.  They are not supposed to know some hacks for IGTV – nor even what an app is or how to use one.

Even Your Granny Could Do That!

Umpteen times I have seen and heard the statement – “Even your granny could do that”- It’s often used when online marketers are trying to convince someone to buy their stuff.  Imagine what would happen if they replaced that statement with “even a woman could do that”.  There would be an uproar – women’s libbers would be up in arms and so would the rest of us.  So why then is it OK to assume that it just doesn’t matter when grannies are being maligned?!!

Has Granny Got a Bee in Her Bonnet?

Maybe so, but perhaps it’s time that online grannies reminded everyone that they are the ones who really have the money to spend.

Marketers all seem so preoccupied with appealing to Millennials

This generation is becoming increasingly social media competent and has disposable income to spend. So how do you appeal to this group?

Don’t assume they don’t use social media. As time goes by, more and more of this group are setting up social media accounts, embracing new platforms and downloading new apps, ssuming that the whole of your Twitter following are sub-25 is a huge mistake to make.

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What is a Personal Brand?

 

Before you start designing your personal brand, you need to know :

The Purpose of Your Personal Brand

  • Are You Trying to Create Engagement?
  • Do You Want to Build an Email List?
  • Are You after a residual income?
  • Do you want to be perceived as an expert in your field?
  • Do you want to build your dream life?
  • Do you have a vision that will be driven by your personal brand?

Who is Your Target Audience?

  • Who are you trying to attract/impress with your brand?
  • Are you targeting a certain age group or sex
  • Do you know their Demographics -(people living in the Bahamas are probably not interested in ice boots)
  • Have you created an avatar of your perfect customer and do you talk to them on a one to one basis on your blogs and videos and the rest of your content?

Where Do They Hang Out?

Teenagers are inclined to hang out on Snapchat and WhatsApp

Milleniums on Instagram

Baby Boomers of Facebook

You can easily check out the percentages of the age groups on the various social media platform

When Are They Most Likely To Be Online?

  • Moms are most likely to be free when the kids are in bed
  • Workers may spend some time on their smart phones during their lunch break and on the drive to and from work
  • Baby boomers may prefer to rise later and go to bed earlier
  • How they are feeling at particular times needs to be taken into consideration
  • Workers may not be too happy on Monday mornings, but be in much better form on Friday afternoons and the weekend

What Kind of Content Do They Like To Consume?

  • Do they want it to be educational?
  • Do they prefer a formal or a more casual approach?
  • What is their preferred style in clothes and does it match with yours?
  • Would they rather be entertained than informed?

 

What Has This Got To Do With YOUR Personal Brand?

Your personal brand is mainly based on your content online.

Your profiles, your websites, your live-streams, your tweets, your banners, your sales pages – in fact every single thing that you post online.

What is the first thing that most of us do when we see someone online?  We Google them, we check them out on Facebook and some of the other social media platforms.

What happens when someone Googles YOU?  Do you think they will be impressed or disappointed?  If it is not impressive to your target audience, then you are unlikely to be making sales.

So perhaps you should have a re-think and try to see your online presence from the perspective of your targeted audience.  Does it need a few tweaks or a complete overhaul?

That’s for you to decide, but if you are serious about improving your personal brand that is a great place to start.

You don’t need to rush around deleting everything, just add fresh content and soon the rest will fade into the background. 

There is a lot more to a personal brand than most people realise.  It takes hard work to get it right, but when you do, it becomes your most valuable asset.  People may buy from people, but nowadays people are buying from the personal brands that resonate with them.

What Happens When Your Personal Brand is Ready?

Now comes the bad news!  It’s never ready!  There is no end in sight –

  • You need to be constantly and consistently creating value and growing relationships.
  • You need to be engaging with your target audience and influencers in your field or in a complimentary field.
  • You need to be honing your skills and learning new relevant ones to share with your followers.
  • Researching and creating new products, growing relationships, Analysing your content and results ad infinitum.

What Can a Personal Brand Do For You? 

The question is not what a personal brand can do for you, but what can it not do for you?  There is almost nothing that will not be affected by your personal brand, both in your business and in your life.

The right personal brand can open many doors in the media, in business and wherever you choose to put it to use.

Your personal brand will be constantly evolving throughout your life.  Pay attention to it, because it is your most valuable asset.

You can take it with you wherever you go, just like your smart phone.  Unlike the smart phone it won’t wear out or get broken as long as you are taking care of it.

So don’t ever underestimate the value of your personal brand and always bear in mind that your personal brand is really your reputation online.  So treat it with care

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7 Tips to improve Your Personal Brand

You are going to be hearing more and more about Personal Branding.  The major platforms are making changes to their algorithms (if you don’t know what an algorithm is just Google it).  They are trying to stop people advertising for free and after all can you blame them?  You wouldn’t let people come along and stick advertising posters in your garden so why should you expect them to let you advertise whatever you want on their property?

Even if you decide that you will do paid advertising, there’s more bad news advertising rates on social media are steadily rising and you will be competing against the biggest companies in the world.  So what is the solution?  It something that some of the most successful people in the world have been cashing in on big time.  Celebrities like the Kardashians, Social Media Ninjas like Gary Vee and the list goes on.  They have become influencers in large part due to the power of personal branding.

Personal Branding gives you the opportunity to make your mark in the world, to promote your business and your ideas to a large audience.

You can improve your personal brand for free if you are just starting on your journey to success.  So here are 7 tips that will give you a head start.

1  Start with your story – the long version and the short version that you can share online.  The long version you can save for interviews.  As you become more “famous” people will want to interview you and you need to be ready for that.

2  Be authentic at all times because your online presence will remain ad infinitum.

3  You have a special gift or talent that somebody else would love to learn – so don’t be selfish -share it and it will become an important part of your special brand

4  The reason you need a personal brand is to gain attention online.  This will give you the platform to share your knowledge with as great an audience as possible.  So get over yourself and focus on helping others instead of worrying  about whether you are too fat or too thin, too young or too old.

5  You don’t need to have a business to make money online.  Whether you are good at horse riding, a boxer, a hairdresser, the skills and knowledge that you already have are more than enough to get you started.  It is these skills and knowledge combined with your unique personality that will be the building bricks of your personal brand

6 Be Everywhere – join every popular social media platform.  You need your photo and your logo to become instantly recognisable by as many people as possible.  There is no such thing as saturation on the internet.

7  Brand your quotes, brand your videos, brand your photos.  You can create brand templates on Canva or get them made on Fiverr.

Have an author’s bio on all your posts.  Make it easy for people to find you and provide links to your website and products.  Be consistent with your brand colours, your voice, your posting cycles.  The more content you produce the sooner you will become an influencer and when this happens the world is your oyster.

BONUS TIP:  Syndicate your content – share each piece of content on multiple platforms and  repurpose old content

Bonus Gift:  Here is a free module of a personal branding mini-course  to get you started on your journey towards your new brand https://askhilaryb.com/FS

 

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Create a Personal Brand with LinkedIn

What You Need to Know about LinkedIn

LinkedIn is the largest professional community in the world with 500 million members and it might interest you to know that 44% of Linked users earn more than $75,000 in a year.  Maybe it’s worth your while to take it more seriously.

LinkedIn is mostly a search engine as well as a social platform.  If you are someone who enjoys socialising you will find plenty of engagement especially in the LinkedIn Groups.

Your LinkedIn Profile

Your profile is the first impression of your brand that these professionals  will see, so it had better be a good one.  Don’t forget to Create an Outstanding Headline.  It needs to capture their attention and show what’s in it for them.   This is one platform where you must have a professional headshot.  You can use emojis in your profile to stand out.   The mac shortcut for emojis is control + command + spacebar or you could use getemoji.com (no app required).

Your profile is your very first point of contact where you can promote you and your brand to potential clients, customers,CEOs, Influencers and other professionals.

How Do YOU Become an Influencer on LinkedIn?

You could start by asking yourself a few questions if you want to be successful on LinkedIn.

  • Do you have a  clear idea of who your target market are and what keywords they are searching for?
  1. What do they need to know about you to feel comfortable  to engage with you and ultimately buy from you?
  2. What can you add to your profile to make you stand out from your competitors?
  3. Why would an influencer engage with you?
  4. Does what you have to offer really provide value and solutions for your targeted audience?

How to Create a Personal Brand

Usually we are trying to find out ways to stand out, but on LinkedIn you must also be careful to “fit in” in certain ways.  Your personal brand may be quite casual on other social media platforms, but you are sharing the LinkedIn community with CEOs and Influencers.

The way you would prepare and turn up for an interview is basically the way you should be turning up on LinkedIn.

Many  LinkedIn members are in the corporate world, so don’t be too scathing about working in the cubicle or talking about J.O.B.s although it can be very tempting.   Bear this in mind when you are adding your value content and telling your LinkedIn Brand Story.  You can of course  remind them of the advantages of the laptop lifestyle and the freedom it can provide.

Don’t Delay!

Although it may seem unfair people do judge you on the number of followers and contacts that you have on this platform.  So you had better start building a list right away.

As with all social media platforms, you must engage with your community by sharing and giving them thoughtful comments.

It’s not all about you and your brand – it’s all about them and what they need to know about you.  It’s not about your needs, it’s about their needs.  Keep this at the forefront of your mind always.

Set out your stall carefully – add at least 10 pieces of relevant content including graphics and video.  Use your hashtag and encourage your followers to use it too.  (My new one is #askhilaryb)   This will give them an opportunity to see more of your brand content and to ask you questions and engage with you on other platforms.

How Can You Use LinkedIn?

Since as we have already established, LinkedIn is  a search engine – people go their to find other friends and professionals, so make it easy for them to find you and what you specialise in.  You can also use it to:

  • Cross promote on other platforms.
  • Create LinkedIn banners
  • Send your followers on other platforms directly to your LinkedIn Profile page.
  • Embed the link on your websites and emails

To change your LinkedIn URL simply go to the ‘Contact Details’ section of your profile and click on the URL link to the bottom left of the section.

Make an effort to get as many endorsements and recommendations that relate to your Personal Brand and whatever you are promoting on LInkedIn

Nowadays people prefer specialists so you don’t want to have too many different endorsements are you may be looked upon as a Jack of All Trades…Many consumers only want to deal with specialists, so when you list too many skills it suggests that you’re a generalist rather than a specialist.

And most importantly make sure that the skills you do list are consistent with your personal brand.  Skills that will help to  solve your client’s challenges, objections.  This will  enable you to get some testimonials, make sure you add them together with the full name of the author.  LinkedIn also enables you to re-order the sections of your profile in any way you prefer.

Does It Seem Too Much Like Hard Work ?

You need to consistently add engaging content.

If all this seems like too much work, then you could use a branding specialist.  If you prefer to do your own branding on LinkedIn then I would highly recommend that you Check This Out

 

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Personal Brand Videos

 This video makes it very clear that Jenni Flinders, the presenter definitely *looks the part” and creates a great first impression. It’s also obvious from the content of her TED talk that she has got Personal Branding sussed out.

The advice she shares in this video is top notch, so I would recommend that you re-watch it at least once and grab the nuggets she has so generously shared.

Personal Branding Videos

If you want to be treated like an authority or a leader or just to be taken seriously you really must put a lot of effort into your personal brand videos

Do you want to come across as a person who actually cares about your personal brand?  Ordinary people can now compete with the top brands in the market because the technology needed has become very affordable and a lot less of it is required.  More importantly you need to be prepared put some time and effort into  creating your videos and live-streams.  A lot of research, testing and tweaking is involved. 

How To Get Started

You don’t need expensive equipment to get started, but you do need to make quality videos with good audio.  Audio is the most important part of your videos.  

Although you want your content to be on trend, in some respects it needs to be as neutral as possible.  The appearance and background in all the videos should be consistent and relevant to the brand.  Make sure that most of your videos are evergreen.  Some things may seem quite obvious such as wearing classic clothes rather than the latest trendy fashion and not mentioning dates.

Consider the background too – if your video has snow in the background and it’s mid summer in Australia, it is not going to create a great impression.   You must always bear in mind that in the global market some people are enjoying picnics and fun on the beach, while others may be trudging through snow. Always keep your audience at the forefront of your mind.  Your target audience probably  like to envision themselves living the laptop lifestyle – on the beach -having fun -owning luxury houses and cars and wearing expensive jewellery.

How Can I Improve The Sound?

Using  headphones  will improve the sound on your videos.  Sound is much more important than some people realise.  A Lavalier lapel microphone can be used with your smartphone   You can find them on Amazon – they are very inexpensive.  

You should be prepared to invest some money in your online business  –a “Diva Light  will make a tremendous difference to the quality of your videos.   If you that you can’t afford that at the moment, then try to make as many videos of possible in daylight, because that is actually the best  possible light for photography and video

Here are some tips on how you can create your own brand videos:

Post Your videos with Intent  – Know the purpose of the video before you get started and make it with that in mind.  Are you  trying to build your list, get leads or make sales?  Perhaps you just want to educate or entertain your audience and get lots of views.  A clear message and CTA (call to action) combined with the solution to a problem are the ideal combination.

Research

  • Analyse and adjust the data for your videos
  • Analyse the data for your industry
  • Ask your customers what they want
  • Check platforms that your audience are using to find out what they actually want and then give them the solutions  in your videos
  • Great brands always listen to their customers and their target audience
  • Don’t forget to study the competition in detail e.g. when and where are they posting their videos?  How often?  Which ones are getting the most engagement ? – try to figure out why and model them.

Preparation

  • Make a List of Topics – It’s so much easier to get started when you have a plan and a checklist
  • Create Branded Intros and Outros with CTAs – You can get apps that will help you with that.
  • Create scripts for  your videos where relevant and use a teleprompter (I use Parrot free app for my smartphone)
  • Plan out a series of videos  (batching) – This will save a lot of time
  • You may find that live-streaming is easier than following a script on a video – I know that I do.

Attention to Detail

  • Change your outfit – you may prefer to wear a branded tee-shirt that promotes your company, otherwise don’t keep on wearing the same clothes
  • Change the background from time to time
  • If you are using a home office check that there is nothing lying around in the background
  • Have an editing process in place
  • Produce different styles of videos for different platforms
  • Share the full version on FaceBook and 60 second teasers to drive people to your YouTube Channel
  • Have a structure in your videos

The Purpose of a Personal Brand Video

Here is an example of a structured video with 6 components to promote your brand:  This is a proven formula to generate leads, but you can change or refine it to suit your purposes.

1 Intro

2 Question

3  Proof of Results

4  Content

5 Edification

6  CTA (call to action)

Once you have created your videos, don’t forget that they will be useless unless you are curating them.

You need to embed your video posts on your blog turning them into vlogs – you also need to ask spread add them to all your social media sites.   You can add them to other video platforms.  IBOToolbox has 250,00 visitors daily and it is very easy to upload them there.

How does a Branding Video Differ From Other Videos?

The short answer is that it doesn’t.  Every piece of content that you publish is part  of your brand whether you mean it to be or not.  Every word you utter, every smile, every frown they are all part of the jigsaw puzzle that your viewers are trying to put together so they can decide whether or not they want to do business with you.

Overcome The Fear of Making Videos

It used to be that the fear of public speaking was the biggest fear for entrepreneurs, but that has been overtaken by the fear of making videos or going live.  This is really the same fear – the fear of being judged, the fear of making a fool or ourselves or that our flaws may been seen by an audience.

I remember many years ago going to an internet marketing event in London.  Armand Morin was one of the speakers (if you don’t know who Armand Morin is then just Google him) and something he said has always stuck in my mind.  He said You have to get over yourself“. 

It’s not an easy thing to do but the more you put yourself out there the easier it becomes.

Basically you need to have a process, a system or checklist and do these things consistently to give yourself the best possible chance to make an impact your with your videos.

The good news is that the more videos you make the easier it becomes.

If you would like to find out more about these components as well as  getting a free module on how to produce such a video you can find it along with a lot more value on this vlog

Ninja Tips:  The 80 % Video

Create a video which answers all the objections to the questions that your target audience are likely to ask.  This can be quite a long video. Make sure that it is the first thing that they see before you mention your product.  Videos allow your viewers to get to know you before you meet and before you start persuading them that your brand is the one they need.

Another Branding Video Tip is to create a short video introducing your brand and what you have that is a solution to their most pressing problem and add it to your email signature.  You will be amazed at how many people watch your video.

Why We Are Not a Good Fit For Video

Create a video that tells them that we may not be a good fit for you because……..  Put this on your about page.  Also position it wherever they can see it before you contact them.

BTW You are invited to become one of the founder members of my Personal Branding for Profits Group.  Get more details here…… Personal Brand Info

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How To Build a Better Brand

First Impressions

  • Your Smile
  • Your Appearance
  • Your Energy
  • Your Personality
  • Your Bio
  • Your Website

How Do You Build a Personal Brand?

  • Research Your Target Audience
  • Where can you find them
  • What is their pain
  • Look for personal branding examples,
  • personal branding books
  • Pay attention to your personal brand because it can have a massive impact on your business.  Everyone is trying hard to get attention in a sea of businesses and marketers.  If you don’t want to become lost in the crowd, you need to focus on your brand.  Constantly improving it and comparing it with your competitors’ brands.​

Create a Consistent Brand

  • Decide Where you are going to promote your brand
  • Create Posting Schedules
  • What can be automated?

Building Your Story Brand

  • Create your story so that it is congruent to your target audience.
  •  Share your pain with them
  • Share how you overcame your struggles
  • Persuade them that they can do the same
  • Create quality branded images

It’s often said that everyone has a story and it is very worthwhile to delve into yours.  You can share the struggles and how you overcame them.  This can provide inspiration and hope to those in your audience who are going through their own personal struggles.

Their is a formula to telling your story in the best possible way that is congruent to your brand.  One of the things that you should not do is to discuss your current struggles.  People don’t really want to know about them.  They are only interested in the solutions to their problems and they want to find a way to overcome their own struggles.

Tell your story of how you overcame the obstacles in your life and specifically in your business are what they want to hear about.

Testimonials are another very important part of your personal brand, so don’t forget to make the effort to ask people you have helped to give you a written testimonial

It would be even better  if they would be willing to record a short video testimonial.  That takes most people out of their comfort zone, but you will probably find that online marketers are likely to find it less challenging.

Writing your story does not have to take forever – there are many shortcuts including recording it and having it transcribed on Fiverr.  Sharing your story can attract your target audience and strengthen your brand enormously.​

How to Build a Better Brand

  • Be constantly growing
  • Continue to create content
  • Take small steps to improve every single day
  • Consider what mighrt be the fastest and most efficient way for you to make an impact
  • Look for personal branding examples and try to figure out the secrets of their branding success.

Gurus may hide some of their strategies and techniques from all but their inner circles, but they can’t hide their branding.  It’s their branding that attracts so many people to go to their websites and/or buy their product.

  • Another way you can find out more about branding is to invest in a few personal branding books that have good reviews.

The easiest way to have an awesome personal brand is to pay someone else to create it for you. If you are just starting out this may not be an option for you.  That just means that it will probably take you longer and you may have to make it a priority in your business.  It can be very satisfying to see the results that can be achieved when you work at this on a consistent basis.

Create a Consistent Brand

One thing that you will find is that the people and companies  that are really successful are very consistent with their brand.  They find out what their customers are looking for and they build that into their brand.  Style and core values also pay an important part.  Work out what your core values are and stick to them. These things apply to a personal brand just as much as a company brand – sometimes even more so, when you don’t have a ton of money to throw at the creation of your image.  Some people are more brand-able than others.  If you are a slim beautiful young woman or a handsome young man you are already a few steps up the branding ladder.

Are you prepared to dye your hair blue or shave your head for the sake of your brand?  Most of us are not prepared to go to those lengths but you could become the person who always wears orange or even a pink hat if that is appropriate.  Whatever brand you choose for yourself or your clients must above all be about your authentic self.  This is the way to gain the respect and trust of your audience​

Your brand should be constantly evolving.  In fact you can totally change your brand and start from scratch if your current one isn’t doing it’s job.  What job is that?  Well that depends on what you are trying to achieve and what audience you are hoping to attract.  Whatever and whoever that may be, the important thing is to gain their trust and have the like-ability factor ( don’t forget to smile).

Livestreams, videos, images, blogs, landing pages, sales pages and cheatsheets can all serve to enhance your brand.  Choose colours and fonts that are congruent on all of them and even before they read a word people will recognise you by your branding.  That is the ideal outcome of all your branding efforts.​

Why Should I Have a Mentor?

  • A mentor can help if you find all this a bit overwhelming
  • A mentor will show you how to chunk it and make buiding your brand a lot less daunting
  • A mentor will find and edit the best images
  • Choose a mentor who has experience in building their own brand or other successful brand

What if you are limited in the time you can afford to spend on your brand or you don’t have the confidence or experience to build one?  What if you are just starting your online business and you want to give yourself the best chance of success?

Even though you may have to start building it yourself, once you become established to some extent,  you will no doubt be ready to take the next logical step.The chances are that although you may be an expert in your field, you may not have the skill-set yet to brand yourself effectively.

Wouldn’t it be better to put this very important part of your business in the hands of a branding specialist?  It needn’t cost a lot, in fact I can direct you to a couple of places on the internet where you can find a lot of free branding information.  So just let me know if that is of interest to you.

Building a personal brand can be fun – after all it’s not that difficult to be your authentic self and that is what you need to be above all both online and off line.You can find my contact details at the top of this page, but I am on  most platforms as hilarybassak – which is of course a shortened version of my Greek surname which is even considered long by the Greeks themselves!​

Want to find out more?   

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Building The Brand You Legacy

Build The Brand You Legacy

Build Your Brand Equity

Whether you are a baby boomer or a teenager, someone who has already got a lot of content or a newbie just getting started online, there is one thing that you should focus on if you want to build a powerful brand that will stand the test of time.  That is your brand legacy.

You need to have a vision for your brand if you want it to be super successful.

Building Brand Equity

The very best brands have lasted for many years and passed down through generations.  This did not happen by accident.  To build  a brand that will become a legacy – you need to work hard at it and be completely immersed in it.

From the moment you open your eyes each day you should be asking yourself the question – What can I do today to improve my brand and to grow it?   When Gianni Versace was assassinated his brand did not die with him.  Why not? – because it was designed to be a legacy brand.

Creating Brand Equity

  • Be consistent in your branding
  • Have key brand colours to make your brand recognisable
  • Add your social media links on the content posted with your video
  • Make evergreen content
  • Have a CTA (Call to Action) that leads to your website or other social media platforms where they will find out even more about your brand
  • Have CTAs for engagement – Ask for likes, comments and shares
  • Use your videos on your websites
  • Use these videos to build your brand across your industry or topics
  •  Content with value can play a big part in creating your brand

Increase Your Brand Equity

Always Be Authentic

You may be your audience – i.e. they may be people who like the same things with you.  The same problems, the same sense of humour, in your age group.  The people who “get you”

You can make a video about how you got started

You can make videos describing your journey

You can tell your brand story in your videos

Create a story around your niche

Reach out to people who are passionate about your brand – These are the people who can be your ambassadors

Give people a good experience while showing them how to overcome their challenges

Be consistent in your graphics, your videos, your messaging, in your language and in your engagement

Show appreciation to your audience

Reward them with value, tips and giveaways

Share advanced strategies for free

Educate, enlighten and entertain them

Create a great brand foundation to which trends can be added or subtracted when relevant

  • If your product or service exceeds your customer’s expectations
  • If you have made it very clear to them how you can solve their problems and reduce their fear or worries
  • If you are someone who really genuinely cares about providing value and quality
  • If you have a consistent brand message and voice
  • If they feel that you care

Then the chances are that you are in the process of creating a brand legacy.  You can find out more about creating a brand legacy  

 

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