Creating Brand You

Creating Brand You When You Are Broke

If you are just getting started or haven’t reached the stage where your business is in profit yet, don’t think that you have to wait until you can afford it before you begin creating brand you.  There are a lot of things that you can do that are absolutely 100% free.  If you truly believe in your business, you may well be the best person to do most of your branding and brand you marketing.

I am a great believer in the idea that everyone knows their own business best.  Although it is always useful to get advice and tips from experts, you can actually find most of what you need to build a great brand inside your head and  on Google. 

There are also a lot of powerful branding videos and Ted Talks on YouTube. 

Don’t expect to create the perfect brand – just give it your best shot and you won’t go far wrong if you have done your research and made a plan.

Ask yourself the following questions:

  • What is the purpose of your personal brand ?
  • Who is your target audience and how will your brand help them, interest them  or appeal to them?
  • Are you trying to
  • (a) build an audience around your brand or
  • (b)create a personal brand that will resonate with your target audience
  • Your brand will evolve over time and you will become more aware of the needs and wants of your marketplace as long as you keep asking yourself these types of questions.  Keep testing and tweaking your brand and you may surprise yourself at the results you will achieve.

Always be on the look out – observe the successful brands – how are they presenting and how are they standing out from the other?  What makes them memorable or impactful?  What can you learn from them or even how can you improve on their ideas?

There are lots of free tools and smartphone apps to create and edit images,  I have lots of them so if you have any specific questions about that don’t hesitate to contact me.  You can use Canva.com  to create most of the headers, banners, letterheads social media templates etc that you will need.  The free version is perfectly adequate.

Some thought and a little bit of imagination can go a long way in branding you. The bottom line is that you need to not only look carefully at what you are posting and displaying online, but also always try to observe it all from the eyes of your target audience.  Although you are branding You – the crazy thing is that it’s all about them!

One of my favorite mentors keeps drumming this message into her students – “You sell by listening, you sell by listening” but you must also brand by istening.  Unless your brand is appealing to your target audience, it doesn’t matter how professional it looks, it will not produce the results that you need to create a viable business.

The basic tasks that you need to spend the most time and thought on are:

      •  choose a good brand name – preferaby with a keyword or keywords that your target audience are searching for.  Although it’s fun to be on trend with your posts,
      • make sure that most of your content is evergreen so that you will be branding yourself on an ongoing basis
      • a short tagline that instantly makes it clear how you are going to help your audience
      • .a website which includes an about me page with a summary of your story and your contact details
      • an effective bio that you can use for most social media platforms (you may need a few tweaks here and ther)
      • lead magnets with freebies/giveaways such as cheat sheets, worksheets, short training videos that act as a hook to get people to optin and join your email list
      • landing pages where you can promote and upsell your videos
      • photos, images ,infographics for your posts
      • live broadcasts and videos
      • podcasts
      • webinars

Once you have got all these things created. you will be well on your way to growing your brand and getting ready for the next stage of branding which is monetising it.  

Please follow and like us:

Creating a Personal Brand Strategy

How Do You Build a Personal Brand Strategy?

  • Research Your Target Audience
  • Where do they hang out?
  • What is their pain?
  • Define the one thing that they want
  • Help them to resolve their frustrations
  • Give them a plan and a vision
  • Improving the lives of others will create a viral brand
  • Find and model personal branding examples,
  • Read personal branding books
  • Constantly ask yourself this question How Do I Create My Own Brand? and note down all your ideas so that you can use them in your branding strategy
  • Make a Personal Branding Mindmap

First Impressions

  • First impressions count a lot in the world of personal branding
  • Your Smile – smile more often in your live-streams and videos – when appropriate
  • Your Appearance – Decide if it should be formal, casual, designer clothes for a luxury brand or not -take care of your appearance in every piece of your content.  Remember  you are always building a vision with every aspect of your brand.
  • Your Energy – Listen to some upbeat music or do some affirmations to get raise your energy before broadcasting
  • Your Personality – Let it shine through
  • Your Bio – Don’t let people know if you are struggling. Find the positives in your life and business and share them in your bio where most of your prospects will get their first impression of you.
  • Your Website may be the first or second place people will meet you online – So put your best foot forward.  Don’t be stingy with the amount of time and attention you are prepared to spend on it.
  • Make sure that you are sharing stuff that will help and inform your target audience. If you want to be followed by interesting people – be interesting.  It’s called “The Law of Attraction”
  • Want to know How to Create Your Personal Blog as simply as fast as possible? – I can give you the perfect solution.

Create a Consistent Brand

  • Decide where you are going to promote your brand – The more platforms you are seen on the faster your brand/business will grow provided you are sharing value content.
  • You can decide to focus on one or two platforms or just be everywhere – both methods work as long as you are persistent and consistent
  • Create Posting Schedules and stick to them
  • Automate as much as possible

Building Your Story Brand

  • Create your story so that it is congruent with the needs, hopes and desires of your target audience.
  • Your story is the most powerful tool in your branding arsenal – be the hero of it
  • Share your pain with them
  • Share how you overcame your struggles
  • Persuade them that they can do the same
  • Create quality branded images or pay someone else to create them for you
  • Post with purpose and make sure that most of your content is congruent with your brand image

How to Build a Better Brand

  • Focus on how to build a personal brand online –  it will be your greatest asset
  • Continue to create content
  • Be constantly growing
  • Take small steps to improve every single day
  • Consider what might be the fastest and most efficient way for you to make an impact
  • Always keep in mind the why, where, who and what of your brand
  • Why?  Are you planning to become a millionaire, billionaire or do you just want to  gain freedom from the rat race by sacking your boss.
  • Where?  Do you need to impress only your local market or are you creating a global brand
  • What tools and skills do you already have that will help you to build it?
  • What tools and skills do you need to acquire?
  • Who are your target market?  What are their demographics and psychographics?  (If you  don’t know what that means, just Google it)

Why Should I Have a Mentor?

  • Using a mentor is the most efficient ways to learn how to create a personal brand
  • A mentor can help if you find all this online stuff a bit overwhelming
  • Don’t just wonder “What does a mentor do?”  Find one and ask them exactly what they will provide for you and at what cost.  Make sure they have the skills and experience and results that you are seeking (e.g. ask to see some examples of their work or testimonials.)
  • A mentor will show you how to  make building your brand a lot less daunting by chunking it
  • They will show you where to find and edit great images
  • Choose a mentor who has experience in building their own brand or other successful brands
  • The right mentor will help you create the best CTAs (Call To Actions), so that you will achieve the ultimate results of creating your value brand and that is of course a ton of sales!

Would you like  more information on how to build and grow your personal brand? 

 

 

Please follow and like us: