Yes – There certinly is more to personal branding than meets the eye!
Here are a few tips to make building your personal brand easier and faster take the time to make a personal branding plan decide who your audience are and where they hang out on on the internet. If they are work at home moms you can have a more casual approach and wear less formal clothes than if your audience are for example people in the financial services industry. Search the internet and the social media platforms to find out what the most successful people in your niche are doing saying and posting. Are they making videos blogging or focusing on social media? All these actions play a part in building their personal brand. You can learn a lot by just watching and listening to them. You don’t need to copy them but you can pick up a lot of tips and insights about how they present themselves and nurture their followers. Pay particular attention to how they convert their leads into sales because at the end of the day this is probably the ultimate purpose of improving your personal brands. How are they building and promoting their personal brand? Are they doing some things that you could incorporate into your online business?
You can find lots of personal branding videos on this website so why not bookmark it so that you can watch them at your leisure. Thanks for reading this blog and watching the video – hope it helps you improve YOUR personal brand and leads to more success in your business.
Personal Branding is so much more than brand colours and logos and tag lines and visibility. All these things matter and most marketers take them seriously but in a moment of thoughtlessness anyone can damage their personal brand big time!
This is why you need to be always on the alert about what your actions and your statements and even comments on other people’s blogs or social media platforms can do to improve or destroy the brand that you may have been working on for years.
Everyone has a personal brand whether they are aware of it or not. Recently a post I had written on Facebook requesting some feedback on an image I was going to use in my digital marketing business drew my attention as to how someone can bring themselves down in the eyes of the public. Of course this is bound to have an impact on their brand/reputation.
Making smart ass comments or criticisms on other people’s social media platforms may be done in a feeble attempt to impress but is much more likely to disgust anyone who comes across them.
Social media highlights kindness and thoughtfulness but it also draws attention to lack of emotional intelligence or just plain bad manners. It is such a shame that so many gifted people are hesitating to share their wisdom and skills because of these trolls.
I think Facebook should train their algorithm to block these people or send them directly to personal development trainings. I have a mentor who enjoys trolling the trolls by turning their comments into an excuse for singing her own praises and letting her audience know about her skills and qualifications and success without seeming to be braggadocious.
The point is that on social media you never know who is watching you, so set an Intention with all your content whether it is on your own social media platforms or other peoples that it will be of value and help them with their struggles, educate them or entertain them. After all Oprah could be watching on the sidelines!