Create Your Brand With Social Media

How to Market Your Brand on Social Media

The first thing you need to do before you start to build your brand on social media is to get clear on where your target audience is hanging out.  This requires a lot of research which you may find tedious.   It will save you a lot of time which would otherwise be wasted chasing the wrong audience.  Did you know for example that 79% of 30 – 49 year olds are on Facebook?

There are lots of random facts about social media demographics on the internet.  You need to delve deep and focus on the type and needs of your audience.  What age groups frequent your chosen platforms.?  Collect as much relevant data as you can.  You need to ensure that you have the most possible visibility for your brand. so that you can choose one or two that are in the right age group for your target audience.

If you are targeting baby boomers, bear in mind that only 4% of over 65 year olds are on Instagram, so there is no point wasting your time and advertising dollars trying to reach them there.  I say dollars because 84% of aduts using Facebook are Americans or Canadians.

When you find the platforms where your brand and your content are most likely to be consumed., you are well on the way to a successful social media branding strategy.  If you feel the need for more information and training on the subject of branding click here now.

Create Your Brand with Social Media

You need a professional and a personal brand on social media.  If you want to reach your target audience you have to:

  •  Know who they are, their interests and where they hang out
  • Let them know who you are and engage with them on a consistent  basis
  • Be sociable.  You need to be relatable and you have to provide them with value content that will solve their problems.
  • Share your interests on your social media platforms
  • Post lifestyle posts on Twitter as well as business data and branded quotes.

It has to be all about them, their interests, what they want and not about you.  You can watch the forums where they are and find out their goals, problems and frustrations  You can ask them what they want on live broadcasts or use some surveys

Building Your Brand on Social Media

On all platforms you need a compelling tagline, a smiling headshot and a great profile that let’s them know WIIFT (What’s in it for them).  Have a logo and a colour palette that is consistent over all your platforms and also use only 2 or 3  fonts.  Keep your graphics simple.

                                            How to Market Your Brand on Social Media 

  • Make it all about the story – your story. on all your platforms,
  •  Be authentic and consistent on social media.
  • Have a clear purpose and be very specific about what you stand for.
  • Constantly keep investing in yourself (this will help you to improve your personal brand ).
  • Let them know WIIFT (What’s in it for them).​
  • What is your identity? How do you want to be perceived?
  • Know who you are, but don’t tell people who you are  – let them tell you who you are.
  • To build your brand on social media you need a compelling tagline, a smiling headshot and a great profile
  • Have a logo and a colour palette that is consistent over all your platforms and also use only 2 or 3  fonts.
  • Keep your graphics simple.

Create Your brand With Social Media

Is it even possible to create a brand on social media?  Well ask Donald Trump or Barack Obama if you have any doubts about how powerful social media can be.

The Kardashians, Pop Stars, sport stars and  many influencers are creating fortunes with their brand on social media.  Ok- you may say that they have a head start, but that is not a reason to underestimate the opportunity that exists there whether you are a teenager going viral on YouTube or just a someone with a unique brand or engaging personality.  Nurture your brand – it can lead to great things for you.

Find out more about building a brand with social media here

2 thoughts on “Create Your Brand With Social Media”

  1. Hi, Hillary!

    Creating a recognizable brand on social media takes time and effort, and you have provided us with a lot of insights on how to do it.

    My blog is on reading and creating ebooks. I want to talk to people who want to read and/or write/publish ebooks (bloggers, aspiring authors etc). Which social media would you suggest I should target?

    Thanks for a great post. Keep up the good work!


    • Hi Marios

      Thank you for your kind comment.  I would recommend focusing on Twitter.  It’s easy to get a targeted following there and I believe it is a much underestimated platform.  Facebook would be my second choice as it has great tools for targeting even though most people use it more as a social platform.  If you want any more info on Twitter I can direct you to a proven free training that can get you up to 100 leads per day (if you are prepared to put in the effort).


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