Building The Brand You Legacy

Build The Brand You Legacy

Build Your Brand Equity

Whether you are a baby boomer or a teenager, someone who has already got a lot of content or a newbie just getting started online, there is one thing that you should focus on if you want to build a powerful brand that will stand the test of time.  That is your brand legacy.

You need to have a vision for your brand if you want it to be super successful.

Building Brand Equity

The very best brands have lasted for many years and passed down through generations.  This did not happen by accident.  To build  a brand that will become a legacy – you need to work hard at it and be completely immersed in it.

From the moment you open your eyes each day you should be asking yourself the question – What can I do today to improve my brand and to grow it?   When Gianni Versace was assassinated his brand did not die with him.  Why not? – because it was designed to be a legacy brand.

Creating Brand Equity

  • Be consistent in your branding
  • Have key brand colours to make your brand recognisable
  • Add your social media links on the content posted with your video
  • Make evergreen content
  • Have a CTA (Call to Action) that leads to your website or other social media platforms where they will find out even more about your brand
  • Have CTAs for engagement – Ask for likes, comments and shares
  • Use your videos on your websites
  • Use these videos to build your brand across your industry or topics
  •  Content with value can play a big part in creating your brand

Increase Your Brand Equity

Always Be Authentic

You may be your audience – i.e. they may be people who like the same things with you.  The same problems, the same sense of humour, in your age group.  The people who “get you”

You can make a video about how you got started

You can make videos describing your journey

You can tell your brand story in your videos

Create a story around your niche

Reach out to people who are passionate about your brand – These are the people who can be your ambassadors

Give people a good experience while showing them how to overcome their challenges

Be consistent in your graphics, your videos, your messaging, in your language and in your engagement

Show appreciation to your audience

Reward them with value, tips and giveaways

Share advanced strategies for free

Educate, enlighten and entertain them

Create a great brand foundation to which trends can be added or subtracted when relevant

  • If your product or service exceeds your customer’s expectations
  • If you have made it very clear to them how you can solve their problems and reduce their fear or worries
  • If you are someone who really genuinely cares about providing value and quality
  • If you have a consistent brand message and voice
  • If they feel that you care

Then the chances are that you are in the process of creating a brand legacy.  You can find out more about creating a brand legacy  


Create Your Brand With Social Media

How to Market Your Brand on Social Media

The first thing you need to do before you start to build your brand on social media is to get clear on where your target audience is hanging out.  This requires a lot of research which you may find tedious.   It will save you a lot of time which would otherwise be wasted chasing the wrong audience.  Did you know for example that 79% of 30 – 49 year olds are on Facebook?

There are lots of random facts about social media demographics on the internet.  You need to delve deep and focus on the type and needs of your audience.  What age groups frequent your chosen platforms.?  Collect as much relevant data as you can.  You need to ensure that you have the most possible visibility for your brand. so that you can choose one or two that are in the right age group for your target audience.

If you are targeting baby boomers, bear in mind that only 4% of over 65 year olds are on Instagram, so there is no point wasting your time and advertising dollars trying to reach them there.  I say dollars because 84% of aduts using Facebook are Americans or Canadians.

When you find the platforms where your brand and your content are most likely to be consumed., you are well on the way to a successful social media branding strategy.  If you feel the need for more information and training on the subject of branding click here now.

Create Your Brand with Social Media

You need a professional and a personal brand on social media.  If you want to reach your target audience you have to:

  •  Know who they are, their interests and where they hang out
  • Let them know who you are and engage with them on a consistent  basis
  • Be sociable.  You need to be relatable and you have to provide them with value content that will solve their problems.
  • Share your interests on your social media platforms
  • Post lifestyle posts on Twitter as well as business data and branded quotes.

It has to be all about them, their interests, what they want and not about you.  You can watch the forums where they are and find out their goals, problems and frustrations  You can ask them what they want on live broadcasts or use some surveys


Building Your Brand on Social Media

On all platforms you need a compelling tagline, a smiling headshot and a great profile that let’s them know WIIFT (What’s in it for them).  Have a logo and a colour palette that is consistent over all your platforms and also use only 2 or 3  fonts.  Keep your graphics simple.


                                            How to Market Your Brand on Social Media 

  • Make it all about the story – your story. on all your platforms,
  •  Be authentic and consistent on social media.
  • Have a clear purpose and be very specific about what you stand for.
  • Constantly keep investing in yourself (this will help you to improve your personal brand ).
  • Let them know WIIFT (What’s in it for them).​
  • What is your identity? How do you want to be perceived?
  • Know who you are, but don’t tell people who you are  – let them tell you who you are.
  • To build your brand on social media you need a compelling tagline, a smiling headshot and a great profile
  • Have a logo and a colour palette that is consistent over all your platforms and also use only 2 or 3  fonts.
  • Keep your graphics simple.

Create Your brand With Social Media

Is it even possible to create a brand on social media?  Well ask Donald Trump or Barack Obama if you have any doubts about how powerful social media can be.

The Kardashians, Pop Stars, sport stars and  many influencers are creating fortunes with their brand on social media.  Ok- you may say that they have a head start, but that is not a reason to underestimate the opportunity that exists there whether you are a teenager going viral on YouTube or just a someone with a unique brand or engaging personality.  Nurture your brand – it can lead to great things for you.

Find out more about building a brand with social media here




Your Brand Story

Being Irish, I was delighted to discover just how important a brand story is in creating a personal brand strategy.  Storytelling is a skill that comes easily to some people even if they haven’t kissed the Blarney Stone.   The good news is that even if this is not one of your natural gifts, there are special formulas  to build great brand stories that will bring your brand to life.

Promoting Your Business

One of the most intriguing stories that I read recently is the Wolf of Wall Street.  It’s a story that many might find shocking in parts and far removed from most people’s experience.  Maybe it appeals to our sense of adventure.   AlthoughJordan Belfort found himself in prison at one point in the story, like all good stories it has the happy ending where he gets married and lives happily ever after (up until now anyway).  This story is earning a second fortune for Jordan Belfort.  Not only from the book and the movie, but he has been able to build a consulting and public speaking business on the back of it and is living a life of luxury once again.

Great Brand Stories

Stories can be used to build a brand and there are many examples of brand stories that are know far and wide.  Often it’s the CEO of a company who has a great story that many people  can resonate with.  We have all been through struggles and frustrations in our lives and it somehow feels reassuring to know that these successful people have had similar things happen.  We all love to hear the happy ending.

Best Brand Stories

The best brand stories are the ones that inspire and motivate people not to give up on their businesses.  The hero’s journey is just as likely to be effective in a brand story as it is in a movie.  Stories bring a brand to life and reach people through their emotions.

Describing the laptop lifestyle and sharing the vision and the outcomes of a successful brand spurs the budding entrepreneurs on.  A story can build the know like and trust factor much more than a Facebook Ad or a TV Commercial ever could.  People can forget tag lines and even testimonials but they will remember your story.

Whether you are trying to get a loan for your business or hoping to make a sale the chances are that  you can make these thing happen with  a really good story.

Never underestimate the power of stories when you are building your brand.  You can have different brand stories for different audiences  Long stories or short stories whether spoken or written can work miracles and they do.

    A Truly Astonishing Story


I have a very special story, maybe the greatest story to come out of Ireland since the Titanic.  It still has not reached it’s conclusion.  It is part of my brand.  It is a story that no-one could ever have dreamed up in their wildest imagination.   

Creating Brand You

Creating Brand You When You Are Broke

If you are just getting started or haven’t reached the stage where your business is in profit yet, don’t think that you have to wait until you can afford it before you begin creating brand you.  There are a lot of things that you can do that are absolutely 100% free.  If you truly believe in your business, you may well be the best person to do most of your branding and brand you marketing.

I am a great believer in the idea that everyone knows their own business best.  Although it is always useful to get advice and tips from experts, you can actually find most of what you need to build a great brand inside your head and  on Google. 

There are also a lot of powerful branding videos and Ted Talks on YouTube. 

Don’t expect to create the perfect brand – just give it your best shot and you won’t go far wrong if you have done your research and made a plan.

Ask yourself the following questions:

  • What is the purpose of your personal brand ?
  • Who is your target audience and how will your brand help them, interest them  or appeal to them?
  • Are you trying to
  • (a) build an audience around your brand or
  • (b)create a personal brand that will resonate with your target audience
  • Your brand will evolve over time and you will become more aware of the needs and wants of your marketplace as long as you keep asking yourself these types of questions.  Keep testing and tweaking your brand and you may surprise yourself at the results you will achieve.

Always be on the look out – observe the successful brands – how are they presenting and how are they standing out from the other?  What makes them memorable or impactful?  What can you learn from them or even how can you improve on their ideas?

There are lots of free tools and smartphone apps to create and edit images,  I have lots of them so if you have any specific questions about that don’t hesitate to contact me.  You can use  to create most of the headers, banners, letterheads social media templates etc that you will need.  The free version is perfectly adequate.

Some thought and a little bit of imagination can go a long way in branding you. The bottom line is that you need to not only look carefully at what you are posting and displaying online, but also always try to observe it all from the eyes of your target audience.  Although you are branding You – the crazy thing is that it’s all about them!

One of my favorite mentors keeps drumming this message into her students – “You sell by listening, you sell by listening” but you must also brand by istening.  Unless your brand is appealing to your target audience, it doesn’t matter how professional it looks, it will not produce the results that you need to create a viable business.

The basic tasks that you need to spend the most time and thought on are:

      •  choose a good brand name – preferaby with a keyword or keywords that your target audience are searching for.  Although it’s fun to be on trend with your posts,
      • make sure that most of your content is evergreen so that you will be branding yourself on an ongoing basis
      • a short tagline that instantly makes it clear how you are going to help your audience
      • .a website which includes an about me page with a summary of your story and your contact details
      • an effective bio that you can use for most social media platforms (you may need a few tweaks here and ther)
      • lead magnets with freebies/giveaways such as cheat sheets, worksheets, short training videos that act as a hook to get people to optin and join your email list
      • landing pages where you can promote and upsell your videos
      • photos, images ,infographics for your posts
      • live broadcasts and videos
      • podcasts
      • webinars

Once you have got all these things created. you will be well on your way to growing your brand and getting ready for the next stage of branding which is monetising it.  

When to Start Building a Personal Brand

To Brand or Not to Brand? – That May Well Be the Question

I received an email today from a top marketer suggesting that it is a bad idea to start creating a personal brand at the outset of your business, while you may still be on the Struggle Bus. That kind of stopped me in my tracks, as almost all the other top marketers recommend that you should start building your personal brand from day one. So I decided to give it some thought, before continuing to encourage y’all to spread your no results or low results brands

Whenever you are telling your story, it’s not a good idea to share your struggles while they are happening. It’s fine to share them when you have overcome the obstacles and gained wisdom from the failures. Then you will be able to provide the solutions that they can use in their lives or in their businesses.

Unfortunately people don’t want to know about your product or your struggles – they just want to know how you can help them to solve their problems. So, it follows that they may not really want to know, like and trust you if you haven’t already reached your goals. Nobody wants to follow a no results or low results brand. Perhaps a low profile during that period might be a good idea – don’t you think?

Two of the components of a good brand are:

  • social proof (e.g. testimonials) and
  • edification (but you can’t have either at the start of your business. You could get someone to edify you regarding your character but not in respect to your business.)

What’s The Answer? _ Do You Create a Personal Brand or Not?

So, what are the choices?

  • Do you fake it until you make it? ……………………………………….Definitely not!!
  • Do you procrastinate in building your brand? ……………………..Another No No!!
  • Do You give up on Personal Branding?………………………………Certainly Not!!

When Should You Start?​​

Think of your brand as a Brand Building – you have to start with the foundations i.e :

  • Your core values
  • Your mission
  • Your Vision
  • Your Bio

Building Your Brand Brick by Brick

It will be hard work and you will need to be committed to spending the time and the energy to build it. It will be worth it because a great brand can be more valuable than anything else you will ever build in your life. Whatever else you are doing in your business – ALWAYS BE BRANDING.

Every post that you make, every image that you share on social media, every worksheet, landing page, website must be created with your brand in mind. The colors and fonts must be congruent with your personal brand. Your livestreams, your videos and your webinars are all a part of the overall picture. Your appearance, even your voice must all blend in and yet stand out at the same time.

You have to find a way to stand out from the crowd.

Always dress better than the people you are trying to impress. I have seen this work over and over again. You can test this out for yourself. Observe the difference in the way you are treated when you have dressed to impress. You don’t have to be formal conventional in your appearance or behaviour, you can be quirky.

The best part of a personal brand is that you can be YOU, the authentic YOU. It’s all about branding YOU and even if you are building this all in the background, when you are ready you can share your brand and your story with the world.

How Can I Create an Effective Brand?

Some people have a certain look, a certain style, a certain voice or personality that makes them stand out at one glance.  Will I Am, Tom Jones, The Kardashians are just a few who come to mind (probably because I was watching TV last night).  Success seems to come to them effortlessly, but usually that is not the case . In the background there are branding specialists, stylists, make-up artists combined with a lot of hard work and commitment from them. So it will be with your personal brand.

You will probably have to learn some new skills such as copywriting or even photography to improve your content creation.

Can I Monetise My Brand?

The good news is that you can use your brand to attract targeted followers – some of whom will become fans and these are the people who will buy from you. The brand will become more important than the product and the brand is what will build your long term lucrative business.

The bad news is that the money often comes near the end of the brand building process. So it’s best to hang on to your job or offline business until your brand is well under way and working it’s magic to bring you enough income to become a member of the laptop lifestyle.

What Else Do I Need To Know About Personal Branding?

Perhaps you have decided that you just don’t care anymore about what people think of you. This is how you are escaping from the naysayers and the negative people in your life. This can be a great strategy for dealing with those people, but you need to have a different system for interacting with your targeted followers.

If you have targeted followers, these are like – minded people who are the most likely to buy your products. You need to care about what they think and how they perceive you. They will judge you whether you like it or not, but they also present you with a great opportunity. The opportunity to create a great first impression – with your appearance, your content, your products and whatever else you wish so share.

All you need to do is be the person you would like to follow or as they say on social media -Be the person your dog thinks you are!  So I’m asking you now and you need to ask yourself the same question – Can you do that?

Both of us know the answer to that one –  Of course You Can!


How To Build a Personal Brand Online

Pay attention to your personal brand because it can have a massive impact on your business.  Everyone is trying hard to get attention in a sea of businesses and marketers.  If you don’t want to become lost in the crowd, you need to focus on your brand.  Constantly improving it and comparing it with your competitors’ brands.

Look for personal branding examples and try to figure out the secrets of their branding success.  Gurus may hide some of their strategies and techniques from all but their inner circles, but they can’t hide their branding.  It’s their branding that attracts so many people to go to their websites and/or buy their product.

Another way you can find out more about branding is to invest in a few personal branding books that have good reviews.  The easiest way to have an awesome personal brand is to pay someone else to create it for you.  If you are just starting out this may not be an option for you.  That just means that it will probably take you longer and you may have to make it a priority in your business.  It can be very satisfying to see the results that can be achieved when you work at this on a consistent basis.

Create a Consistent Brand

One thing that you will find is that the people and companies  that are really successful are very consistent with their brand.  They find out what their customers are looking for and they build that into their brand.  Style and core values also pay an important part.  Work out what your core values are and stick to them.

These things apply to a personal brand just as much as a company brand – sometimes even more so, when you don’t have a ton of money to throw at the creation of your image.  Some people are more brand-able than others.  If you are a slim beautiful young woman or a handsome young man you are already a few steps up the branding ladder.  Are you prepared to dye your hair blue or shave your head for the sake of your brand?  Most of us are not prepared to go to those lengths but you could become the person who always wears orange or even a pink hat if that is appropriate.  Whatever brand you choose for yourself or your clients must above all be about your authentic self.  This is the way to gain the respect and trust of your audience.

Building Your Story Brand

It’s often said that everyone has a story and it is very worthwhile to delve into yours.  You can share the struggles and how you overcame them.  This can provide inspiration and hope to those in your audience who are going through their own personal struggles.

Their is a formula to telling your story in the best possible way that is congruent to your brand.  One of the things that you should not do is to discuss your current struggles.  People don’t really want to know about them.  They are only interested in the solutions to their problems and they want to find a way to overcome their own struggles.  Your story of how you overcame the obstacles in your life and specifically in your business are what they want to hear about.

Testimonials are another very important part of your personal brand, so don’t forget to make the effort to ask people you have helped to give you a written testimonial   It would be even better  if they would be willing to record a short video testimonial.  That takes most people out of their comfort zone, but you will probably find that online marketers are likely to find it less challenging.

Writing your story does not have to take forever – there are many shortcuts including recording it and having it transcribed on Fiverr.  Sharing your story can attract your target audience and strengthen your brand enormously.

How to Build a Better Brand

Your brand should be constantly evolving.  In fact you can totally change your brand and start from scratch if your current one isn’t doing it’s job.  What job is that?  Well that depends on what you are trying to achieve and what audience you are hoping to attract.  Whatever and whoever that may be, the important thing is to gain their trust and have the like-ability factor ( don’t forget to smile).

Livestreams, videos, images, blogs, landing pages, sales pages and cheatsheets can all serve to enhance your brand.  Choose colours and fonts that are congruent on all of them and even before they read a word people will recognise you by your branding.  That is the ideal outcome of all your branding efforts.

Why Should I Have a Mentor?

What if you are limited in the time you can afford to spend on your brand or you don’t have the confidence or experience to build one?  What if you are just starting your online business and you want to give yourself the best chance of success?  Even though you may have to start building it yourself, once you become established to some extent,  you will no doubt be ready to take the next logical step.

The chances are that although you may be an expert in your field, you may not have the skill-set yet to brand yourself effectively.  Wouldn’t it be better to put this very important part of your business in the hands of a branding specialist?  It needn’t cost a lot, in fact I can direct you to a couple of places on the internet where you can find a lot of free branding information.  So just let me know if that is of interest to you.

Building a personal brand can be fun – after all it’s not that difficult to be your authentic self and that is what you need to be above all both online and off line.

You can find my contact details at the top of this page, but I am on  most platforms as hilarybassak – which is of course a shortened version of my Greek surname which is even considered long by the Greeks themselves!

Creating a Personal Brand Strategy

How Do You Build a Personal Brand Strategy?

  • Research Your Target Audience
  • Where do they hang out?
  • What is their pain?
  • Define the one thing that they want
  • Help them to resolve their frustrations
  • Give them a plan and a vision
  • Improving the lives of others will create a viral brand
  • Find and model personal branding examples,
  • Read personal branding books
  • Constantly ask yourself this question How Do I Create My Own Brand? and note down all your ideas so that you can use them in your branding strategy
  • Make a Personal Branding Mindmap

First Impressions

  • First impressions count a lot in the world of personal branding
  • Your Smile – smile more often in your live-streams and videos – when appropriate
  • Your Appearance – Decide if it should be formal, casual, designer clothes for a luxury brand or not -take care of your appearance in every piece of your content.  Remember  you are always building a vision with every aspect of your brand.
  • Your Energy – Listen to some upbeat music or do some affirmations to get raise your energy before broadcasting
  • Your Personality – Let it shine through
  • Your Bio – Don’t let people know if you are struggling. Find the positives in your life and business and share them in your bio where most of your prospects will get their first impression of you.
  • Your Website may be the first or second place people will meet you online – So put your best foot forward.  Don’t be stingy with the amount of time and attention you are prepared to spend on it.
  • Make sure that you are sharing stuff that will help and inform your target audience. If you want to be followed by interesting people – be interesting.  It’s called “The Law of Attraction”
  • Want to know How to Create Your Personal Blog as simply as fast as possible? – I can give you the perfect solution.

Create a Consistent Brand

  • Decide where you are going to promote your brand – The more platforms you are seen on the faster your brand/business will grow provided you are sharing value content.
  • You can decide to focus on one or two platforms or just be everywhere – both methods work as long as you are persistent and consistent
  • Create Posting Schedules and stick to them
  • Automate as much as possible

Building Your Story Brand

  • Create your story so that it is congruent with the needs, hopes and desires of your target audience.
  • Your story is the most powerful tool in your branding arsenal – be the hero of it
  • Share your pain with them
  • Share how you overcame your struggles
  • Persuade them that they can do the same
  • Create quality branded images or pay someone else to create them for you
  • Post with purpose and make sure that most of your content is congruent with your brand image

How to Build a Better Brand

  • Focus on how to build a personal brand online –  it will be your greatest asset
  • Continue to create content
  • Be constantly growing
  • Take small steps to improve every single day
  • Consider what might be the fastest and most efficient way for you to make an impact
  • Always keep in mind the why, where, who and what of your brand
  • Why?  Are you planning to become a millionaire, billionaire or do you just want to  gain freedom from the rat race by sacking your boss.
  • Where?  Do you need to impress only your local market or are you creating a global brand
  • What tools and skills do you already have that will help you to build it?
  • What tools and skills do you need to acquire?
  • Who are your target market?  What are their demographics and psychographics?  (If you  don’t know what that means, just Google it)

Why Should I Have a Mentor?

  • Using a mentor is the most efficient ways to learn how to create a personal brand
  • A mentor can help if you find all this online stuff a bit overwhelming
  • Don’t just wonder “What does a mentor do?”  Find one and ask them exactly what they will provide for you and at what cost.  Make sure they have the skills and experience and results that you are seeking (e.g. ask to see some examples of their work or testimonials.)
  • A mentor will show you how to  make building your brand a lot less daunting by chunking it
  • They will show you where to find and edit great images
  • Choose a mentor who has experience in building their own brand or other successful brands
  • The right mentor will help you create the best CTAs (Call To Actions), so that you will achieve the ultimate results of creating your value brand and that is of course a ton of sales!

Would you like  more information on how to build and grow your personal brand?