This video makes it very clear that Jenni Flinders, the presenter definitely *looks the part” and creates a great first impression. It’s also obvious from the content of her TED talk that she has got Personal Branding sussed out.
The advice she shares in this video is top notch, so I would recommend that you re-watch it at least once and grab the nuggets she has so generously shared.
Personal Branding Videos
If you want to be treated like an authority or a leader or just to be taken seriously you really must put a lot of effort into your personal brand videos.
Do you want to come across as a person who actually cares about your personal brand? Ordinary people can now compete with the top brands in the market because the technology needed has become very affordable and a lot less of it is required. More importantly you need to be prepared put some time and effort into creating your videos and live-streams. A lot of research, testing and tweaking is involved.
How To Get Started
You don’t need expensive equipment to get started, but you do need to make quality videos with good audio. Audio is the most important part of your videos.
Although you want your content to be on trend, in some respects it needs to be as neutral as possible. The appearance and background in all the videos should be consistent and relevant to the brand. Make sure that most of your videos are evergreen. Some things may seem quite obvious such as wearing classic clothes rather than the latest trendy fashion and not mentioning dates.
Consider the background too – if your video has snow in the background and it’s mid summer in Australia, it is not going to create a great impression. You must always bear in mind that in the global market some people are enjoying picnics and fun on the beach, while others may be trudging through snow. Always keep your audience at the forefront of your mind. Your target audience probably like to envision themselves living the laptop lifestyle – on the beach -having fun -owning luxury houses and cars and wearing expensive jewellery.
How Can I Improve The Sound?
Using headphones will improve the sound on your videos. Sound is much more important than some people realise. A Lavalier lapel microphone can be used with your smartphone You can find them on Amazon – they are very inexpensive.
You should be prepared to invest some money in your online business –a “Diva Light will make a tremendous difference to the quality of your videos. If you that you can’t afford that at the moment, then try to make as many videos of possible in daylight, because that is actually the best possible light for photography and video
Here are some tips on how you can create your own brand videos:
Post Your videos with Intent – Know the purpose of the video before you get started and make it with that in mind. Are you trying to build your list, get leads or make sales? Perhaps you just want to educate or entertain your audience and get lots of views. A clear message and CTA (call to action) combined with the solution to a problem are the ideal combination.
- Analyse and adjust the data for your videos
- Analyse the data for your industry
- Ask your customers what they want
- Check platforms that your audience are using to find out what they actually want and then give them the solutions in your videos
- Great brands always listen to their customers and their target audience
- Don’t forget to study the competition in detail e.g. when and where are they posting their videos? How often? Which ones are getting the most engagement ? – try to figure out why and model them.
- Make a List of Topics – It’s so much easier to get started when you have a plan and a checklist
- Create Branded Intros and Outros with CTAs – You can get apps that will help you with that.
- Create scripts for your videos where relevant and use a teleprompter (I use Parrot free app for my smartphone)
- Plan out a series of videos (batching) – This will save a lot of time
- You may find that live-streaming is easier than following a script on a video – I know that I do.
3 Attention to Detail
- Change your outfit – you may prefer to wear a branded tee-shirt that promotes your company, otherwise don’t keep on wearing the same clothes
- Change the background from time to time
- If you are using a home office check that there is nothing lying around in the background
- Have an editing process in place
- Produce different styles of videos for different platforms
- Share the full version on FaceBook and 60 second teasers to drive people to your YouTube Channel
- Have a structure in your videos
The Purpose of a Personal Brand Video
Here is an example of a structured video with 6 components to promote your brand: This is a proven formula to generate leads, but you can change or refine it to suit your purposes.
3 Proof of Results
6 CTA (call to action)
Once you have created your videos, don’t forget that they will be useless unless you are curating them.
You need to embed your video posts on your blog turning them into vlogs – you also need to ask spread add them to all your social media sites. You can add them to other video platforms. IBOToolbox has 250,00 visitors daily and it is very easy to upload them there.
How does a Branding Video Differ From Other Videos?
The short answer is that it doesn’t. Every piece of content that you publish is part of your brand whether you mean it to be or not. Every word you utter, every smile, every frown they are all part of the jigsaw puzzle that your viewers are trying to put together so they can decide whether or not they want to do business with you.
Overcome The Fear of Making Videos
It used to be that the fear of public speaking was the biggest fear for entrepreneurs, but that has been overtaken by the fear of making videos or going live. This is really the same fear – the fear of being judged, the fear of making a fool or ourselves or that our flaws may been seen by an audience.
I remember many years ago going to an internet marketing event in London. Armand Morin was one of the speakers (if you don’t know who Armand Morin is then just Google him) and something he said has always stuck in my mind. He said “You have to get over yourself“.
It’s not an easy thing to do but the more you put yourself out there the easier it becomes.
Basically you need to have a process, a system or checklist and do these things consistently to give yourself the best possible chance to make an impact your with your videos.
The good news is that the more videos you make the easier it becomes.
If you would like to find out more about these components as well as getting a free module on how to produce such a video you can find it along with a lot more value on this vlog
Ninja Tips: The 80 % Video
Create a video which answers all the objections to the questions that your target audience are likely to ask. This can be quite a long video. Make sure that it is the first thing that they see before you mention your product. Videos allow your viewers to get to know you before you meet and before you start persuading them that your brand is the one they need.
Another Branding Video Tip is to create a short video introducing your brand and what you have that is a solution to their most pressing problem and add it to your email signature. You will be amazed at how many people watch your video.
Why We Are Not a Good Fit For Video
Create a video that tells them that we may not be a good fit for you because…….. Put this on your about page. Also position it wherever they can see it before you contact them.