Yes – strange though it may seem personal branding is all about them and not about you
How Do You Build a Personal Brand?
Let’s face it, whether you have a business or not, you still need a personal brand that really makes an impact if you want to stand out from the competition online and offline.
That brand may have been created by you unconsciously. You may not have given it a lot of thought, but it’s there already waiting to bite you on the butt or make you shine forever!
Whether your brand helps you, hinders you or haunts you is and always will be in your hands.
Like most things in life there is a sequence of events that need to happen in order to build a personal brand online or anywhere else.
- Firstly it’s a matter of observing yourself, both as you see you and as you are seen by your target audience.
- Always put yourself in their shoes
- Would you buy from you?
- Would you trust you?
- Would you even like you?
Hard questions, but they need to be answered before you get to work on your personal brand
Build a Better Brand
Whether to spread your content and personal branding stories around the marketplace or focus on one or two platforms is a decision that you need to make at the outset.
Both of these strategies work. If you have a special skill or talent or you just enjoy making videos, then you could focus on YouTube and build your brand there.
If you enjoy live-streaming, Facebook, Periscope and Instagram might be your best bet. At the end of the day it is all about testing and tweaking until you find the platform/s where you feel comfortable and where you are getting the most engagement.
It also depends to a very great extent on where your target audience is hanging out. If they are on SnapChat or Instagram, then being a hit on FaceBook might not be such a big deal.
If you want to have a really successful personal brand you need to know your targeted audience inside out. Most of you content will be consumed via mobile phone so you need to check out your blogs and images to make sure that they are mobile friendly.
You need to become more courageous about “getting over yourself ” so that you can reach out and engage with your audience across as many devices and use live-streaming and videos to scale your brand and business much faster.
Building your skills and being knowledgeable about all aspects of your business will give you the confidence to let go of your ego and build a brand to be proud of sharing.
By understanding in depth the behaviour of your audience and viewers you will be well ahead of the pack. The technology is available to segment your audience and keep track of them throughout their buying journey. This makes it even easier to find your targeted audience and offer them what they actually want as opposed to what you think they should want. Make it your business to find out how to do this.
At the same time you can be encouraging them to take action with stories that will resonate with them. My aunt used to say “Make Every Penny a Prisoner” Nowadays we need to make every follower a prisoner in our email box. There, we can find out what they want and give it (or preferably sell it) to them. You have the opportunity to put your targeted audience under the spell of your amazing personal brand. Engaging and following up with them is super important.
Having an impactful brand is worth a fortune, so don’t go leaving money on the table through lack of thought or lack of knowledge.
- You have to work on your brand on a daily basis. It needs to be given top priority – It’ as simple as that!
- If they don’t like your brand, they won’t pay attention to your business or buy from you.
- So make sure you are spreading a message that they want to hear and ..
- put it in front of them on multiple occasions.
- Usually the more you see someone the more you come to like them and so it is with your personal brand.
Don’t under- estimate the power of a personal brand and that power is in your hands. Make the most of it!