Do Grannies Need To Improve Their Personal Brands?
I remember a friend of mine who had grey hair telling me that people don’t pay any attention to your opinions when you have grey hair. In fact you are often ignored.
At the time my hair was dark brown and I was quite surprised by this statement. I had always valued the opinions of senior citizens and the idea that the younger generation may not share this view was rather sad to me.
Now that I have grey hair myself I am beginning to see some truth in her statement. Finding myself being referred to as Granny by my son on occasions makes me want to protest – I am not your granny!!
Grannies are not expected to know about internet marketing or social media. Grannies are not expected to be good drivers (unfortunately I fell into that category of drivers a long long time ago). The only thing that they are expected to remember is the good old days and birthdays. They are not supposed to know some hacks for IGTV – nor even what an app is or how to use one.
Even Your Granny Could Do That!
Umpteen times I have seen and heard the statement – “Even your granny could do that”- It’s often used when online marketers are trying to convince someone to buy their stuff. Imagine what would happen if they replaced that statement with “even a woman could do that”. There would be an uproar – women’s libbers would be up in arms and so would the rest of us. So why then is it OK to assume that it just doesn’t matter when grannies are being maligned?!!
Has Granny Got a Bee in Her Bonnet?
Maybe so, but perhaps it’s time that online grannies reminded everyone that they are the ones who really have the money to spend.
Marketers all seem so preoccupied with appealing to Millennials
This generation is becoming increasingly social media competent and has disposable income to spend. So how do you appeal to this group?
Don’t assume they don’t use social media. As time goes by, more and more of this group are setting up social media accounts, embracing new platforms and downloading new apps, ssuming that the whole of your Twitter following are sub-25 is a huge mistake to make.