Build The Brand You Legacy
Build Your Brand Equity
Whether you are a baby boomer or a teenager, someone who has already got a lot of content or a newbie just getting started online, there is one thing that you should focus on if you want to build a powerful brand that will stand the test of time. That is your brand legacy.
You need to have a vision for your brand if you want it to be super successful.
Building Brand Equity
The very best brands have lasted for many years and passed down through generations. This did not happen by accident. To build a brand that will become a legacy – you need to work hard at it and be completely immersed in it.
From the moment you open your eyes each day you should be asking yourself the question – What can I do today to improve my brand and to grow it? When Gianni Versace was assassinated his brand did not die with him. Why not? – because it was designed to be a legacy brand.
Creating Brand Equity
- Be consistent in your branding
- Have key brand colours to make your brand recognisable
- Add your social media links on the content posted with your video
- Make evergreen content
- Have a CTA (Call to Action) that leads to your website or other social media platforms where they will find out even more about your brand
- Have CTAs for engagement – Ask for likes, comments and shares
- Use your videos on your websites
- Use these videos to build your brand across your industry or topics
- Content with value can play a big part in creating your brand
Increase Your Brand Equity
Always Be Authentic
You may be your audience – i.e. they may be people who like the same things with you. The same problems, the same sense of humour, in your age group. The people who “get you”
You can make a video about how you got started
You can make videos describing your journey
You can tell your brand story in your videos
Create a story around your niche
Reach out to people who are passionate about your brand – These are the people who can be your ambassadors
Give people a good experience while showing them how to overcome their challenges
Be consistent in your graphics, your videos, your messaging, in your language and in your engagement
Show appreciation to your audience
Reward them with value, tips and giveaways
Share advanced strategies for free
Educate, enlighten and entertain them
Create a great brand foundation to which trends can be added or subtracted when relevant
- If your product or service exceeds your customer’s expectations
- If you have made it very clear to them how you can solve their problems and reduce their fear or worries
- If you are someone who really genuinely cares about providing value and quality
- If you have a consistent brand message and voice
- If they feel that you care
Then the chances are that you are in the process of creating a brand legacy. You can find out more about creating a brand legacy
