Building Your Story Brand – How Difficult is That?

Steve Jobs showed the world just how powerful it can be to build a story brand when he launched Apple.  He had a very exciting well-thought-out story to tell.  It is one of the most successful branding stories ever and if you don’t know it – I suggest you check it out .  You will be able to learn many branding lessons from it.

Where Can I Find Ideas for My Personal Brand?

You could start by analysing a few personal branding examples of people who are already successful.  Choose some leaders in your niche and see if any of their personal brand stories resonate with you.

When you find those leaders, check out their blog, watch their videos on YouTube, read their tweets, Google them – whatever it takes!  Check out their optin pages, their sales pages and anything else that you find attractive about them or their content.  Look at their Instagram pages, their ads and all their bios and profiles on the different platforms.  Try to figure out what makes them stand out from the crowd and then model (I didn”t say copy) them.  Look at magazines, watch T.V. commercials, billboards – ideas are all around you. You can weave them into your story.  This will be very worthwhile

How Do I Create My Personal Brand Story?

As well as modelling someone elses’s story, you must find your own unique brand.  Think outside the box.   Ask yourself and your targeted audience some relevant questions.  Time spent on this will also definitely be time well spent.  Once you have figured out why you were attracted to someone else’s story and exactly what sparked your interest in it, analyse it.

You will probably find that it is written strategically including the obstacles they faced on their journey to success and how they overcame them.  There is a formula for this which i will direct you to at the end of this blog post.  If you have not yet achieved success in you business, use someone elses’s story and of course give them credit for it.

Then find something in your story that is similar or complimentary to that person’s story.  No reason why you can’t have your name on the same line as Steve Jobs!!  e.g. sometimes I mention that Steve Jobs and I have something in common.  That can attract curiosity and then I say that we are both adopted.  What do you have in common with your favourite leaders?  Why not mention that in your story.

Remember integrity and authenticity are very important components that you need to build a great personal brand.  Your story can make an enormous impact on your audience if you present it correctly.  Remember your story is evolving as you climb the path to sucess so keep on tweaking it as you go along.

Your personal brand story is not something you can gloss over.  It is at the heart of your personal brand.  It is what causes people to be attracted to you in the first place, to trust you and ultimately to buy from you.  You need to ask yourself some questions.

  • What is going to make you stand out from the crowd?
  • Have you got a special skill or talent and are you using it to your full capacity?
  • Is there something about your style, your appearance, your personality that people find attractive?
  • From time to time ask your audience what they like (and dislike) about  you and your personal brand – this includes your products and your content.
  • Are you an authority on a topic that is congruent with whatever you are promoting.  If not – make it a priority to improve your knowledge about it?

Should My Story Be Short or Long?

You need to have different versions of your personal brand story for different purposes.  First of all you need a very short version usually known as a bio -stately briefly who you are what you do and how you help your target audience.

Then you need an expanded version of this to put on you About Me pages on your websites.  This helps the know, like and trust factor.  You also need to create an even longer version (about 2000 words) summarizing your life from your childhood onwards but it has to be written in such a way that it resonates with your target audience and with whatever product you are promoting.  Try to appeal to your readers’ emotions because people always remember how you  made them FEEL!

You will also need a short  version of your story as an intro to videos and livestreams and a longer one for webinars (you may choose to do that as a part of a powerpoint presentation.

Why Is Your Story So Important?

In real life people are often attracted to like-minded people or those have had similar experiences and challenges in their life.  Off line they can ask you questions and decide whether they would like you as a friend, but online their judgement is based solely on what you are prepared to tell them about yourself.  As in life first impressions matter and so does authenticity.  This is where you can use your personal brand story to good effect.  It is your opportunity to draw in your audience and create curiosity.  If you come across as a dull and boring person – they are likely to keep on skimming through their social media platforms to find someone who is more interesting,

You must stand out, in order to grab their attention and your story is the best tool at your disposal.  It’s doesn’t have to be written in stone!  If you are not getting much engagement change it – tweak it until you find out what resonates with your audience/potential buyers.

Whatever you do – don’t underestimate the power of your story and if you have the courage to share it with the world it will undoubtably bring you much greater rewards than you expect!

P.S. – This is the free resource below I mentioned at the beginning of this blog which will help you to write your personal brand story and build your  personal brand in other ways too

Personal Brand Info

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Building The Brand You Legacy

Build The Brand You Legacy

Build Your Brand Equity

Whether you are a baby boomer or a teenager, someone who has already got a lot of content or a newbie just getting started online, there is one thing that you should focus on if you want to build a powerful brand that will stand the test of time.  That is your brand legacy.

You need to have a vision for your brand if you want it to be super successful.

Building Brand Equity

The very best brands have lasted for many years and passed down through generations.  This did not happen by accident.  To build  a brand that will become a legacy – you need to work hard at it and be completely immersed in it.

From the moment you open your eyes each day you should be asking yourself the question – What can I do today to improve my brand and to grow it?   When Gianni Versace was assassinated his brand did not die with him.  Why not? – because it was designed to be a legacy brand.

Creating Brand Equity

  • Be consistent in your branding
  • Have key brand colours to make your brand recognisable
  • Add your social media links on the content posted with your video
  • Make evergreen content
  • Have a CTA (Call to Action) that leads to your website or other social media platforms where they will find out even more about your brand
  • Have CTAs for engagement – Ask for likes, comments and shares
  • Use your videos on your websites
  • Use these videos to build your brand across your industry or topics
  •  Content with value can play a big part in creating your brand

Increase Your Brand Equity

Always Be Authentic

You may be your audience – i.e. they may be people who like the same things with you.  The same problems, the same sense of humour, in your age group.  The people who “get you”

You can make a video about how you got started

You can make videos describing your journey

You can tell your brand story in your videos

Create a story around your niche

Reach out to people who are passionate about your brand – These are the people who can be your ambassadors

Give people a good experience while showing them how to overcome their challenges

Be consistent in your graphics, your videos, your messaging, in your language and in your engagement

Show appreciation to your audience

Reward them with value, tips and giveaways

Share advanced strategies for free

Educate, enlighten and entertain them

Create a great brand foundation to which trends can be added or subtracted when relevant

  • If your product or service exceeds your customer’s expectations
  • If you have made it very clear to them how you can solve their problems and reduce their fear or worries
  • If you are someone who really genuinely cares about providing value and quality
  • If you have a consistent brand message and voice
  • If they feel that you care

Then the chances are that you are in the process of creating a brand legacy.  You can find out more about creating a brand legacy  

 

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How To Build a Personal Brand Online

Pay attention to your personal brand because it can have a massive impact on your business.  Everyone is trying hard to get attention in a sea of businesses and marketers.  If you don’t want to become lost in the crowd, you need to focus on your brand.  Constantly improving it and comparing it with your competitors’ brands.

Look for personal branding examples and try to figure out the secrets of their branding success.  Gurus may hide some of their strategies and techniques from all but their inner circles, but they can’t hide their branding.  It’s their branding that attracts so many people to go to their websites and/or buy their product.

Another way you can find out more about branding is to invest in a few personal branding books that have good reviews.  The easiest way to have an awesome personal brand is to pay someone else to create it for you.  If you are just starting out this may not be an option for you.  That just means that it will probably take you longer and you may have to make it a priority in your business.  It can be very satisfying to see the results that can be achieved when you work at this on a consistent basis.

Create a Consistent Brand

One thing that you will find is that the people and companies  that are really successful are very consistent with their brand.  They find out what their customers are looking for and they build that into their brand.  Style and core values also pay an important part.  Work out what your core values are and stick to them.

These things apply to a personal brand just as much as a company brand – sometimes even more so, when you don’t have a ton of money to throw at the creation of your image.  Some people are more brand-able than others.  If you are a slim beautiful young woman or a handsome young man you are already a few steps up the branding ladder.  Are you prepared to dye your hair blue or shave your head for the sake of your brand?  Most of us are not prepared to go to those lengths but you could become the person who always wears orange or even a pink hat if that is appropriate.  Whatever brand you choose for yourself or your clients must above all be about your authentic self.  This is the way to gain the respect and trust of your audience.

Building Your Story Brand

It’s often said that everyone has a story and it is very worthwhile to delve into yours.  You can share the struggles and how you overcame them.  This can provide inspiration and hope to those in your audience who are going through their own personal struggles.

Their is a formula to telling your story in the best possible way that is congruent to your brand.  One of the things that you should not do is to discuss your current struggles.  People don’t really want to know about them.  They are only interested in the solutions to their problems and they want to find a way to overcome their own struggles.  Your story of how you overcame the obstacles in your life and specifically in your business are what they want to hear about.

Testimonials are another very important part of your personal brand, so don’t forget to make the effort to ask people you have helped to give you a written testimonial   It would be even better  if they would be willing to record a short video testimonial.  That takes most people out of their comfort zone, but you will probably find that online marketers are likely to find it less challenging.

Writing your story does not have to take forever – there are many shortcuts including recording it and having it transcribed on Fiverr.  Sharing your story can attract your target audience and strengthen your brand enormously.

How to Build a Better Brand

Your brand should be constantly evolving.  In fact you can totally change your brand and start from scratch if your current one isn’t doing it’s job.  What job is that?  Well that depends on what you are trying to achieve and what audience you are hoping to attract.  Whatever and whoever that may be, the important thing is to gain their trust and have the like-ability factor ( don’t forget to smile).

Livestreams, videos, images, blogs, landing pages, sales pages and cheatsheets can all serve to enhance your brand.  Choose colours and fonts that are congruent on all of them and even before they read a word people will recognise you by your branding.  That is the ideal outcome of all your branding efforts.

Why Should I Have a Mentor?

What if you are limited in the time you can afford to spend on your brand or you don’t have the confidence or experience to build one?  What if you are just starting your online business and you want to give yourself the best chance of success?  Even though you may have to start building it yourself, once you become established to some extent,  you will no doubt be ready to take the next logical step.

The chances are that although you may be an expert in your field, you may not have the skill-set yet to brand yourself effectively.  Wouldn’t it be better to put this very important part of your business in the hands of a branding specialist?  It needn’t cost a lot, in fact I can direct you to a couple of places on the internet where you can find a lot of free branding information.  So just let me know if that is of interest to you.

Building a personal brand can be fun – after all it’s not that difficult to be your authentic self and that is what you need to be above all both online and off line.

You can find my contact details at the top of this page, but I am on  most platforms as hilarybassak – which is of course a shortened version of my Greek surname which is even considered long by the Greeks themselves!

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