Creating Brand You When You Are Broke
If you are just getting started or haven’t reached the stage where your business is in profit yet, don’t think that you have to wait until you can afford it before you begin creating brand you. There are a lot of things that you can do that are absolutely 100% free. If you truly believe in your business, you may well be the best person to do most of your branding and brand you marketing.
I am a great believer in the idea that everyone knows their own business best. Although it is always useful to get advice and tips from experts, you can actually find most of what you need to build a great brand inside your head and on Google.
There are also a lot of powerful branding videos and Ted Talks on YouTube.
Don’t expect to create the perfect brand – just give it your best shot and you won’t go far wrong if you have done your research and made a plan.
Ask yourself the following questions:
- What is the purpose of your personal brand ?
- Who is your target audience and how will your brand help them, interest them or appeal to them?
Are you trying to
- (a) build an audience around your brand or
- (b)create a personal brand that will resonate with your target audience
- Your brand will evolve over time and you will become more aware of the needs and wants of your marketplace as long as you keep asking yourself these types of questions. Keep testing and tweaking your brand and you may surprise yourself at the results you will achieve.
Always be on the look out – observe the successful brands – how are they presenting and how are they standing out from the other? What makes them memorable or impactful? What can you learn from them or even how can you improve on their ideas?
There are lots of free tools and smartphone apps to create and edit images, I have lots of them so if you have any specific questions about that don’t hesitate to contact me. You can use Canva.com to create most of the headers, banners, letterheads social media templates etc that you will need. The free version is perfectly adequate.
Some thought and a little bit of imagination can go a long way in branding you. The bottom line is that you need to not only look carefully at what you are posting and displaying online, but also always try to observe it all from the eyes of your target audience. Although you are branding You – the crazy thing is that it’s all about them!
One of my favourite mentors keeps drumming this message into her students – “You sell by listening, you sell by listening” but you must also brand by listening. Unless your brand is appealing to your target audience, it doesn’t matter how professional it looks, it will not produce the results that you need to create a viable business.
The basic tasks that you need to spend the most time and thought on are:
- choose a good brand name – preferably with a keyword or keywords that your target audience are searching for. Although it’s fun to be on trend with your posts,
- make sure that most of your content is evergreen so that you will be branding yourself on an ongoing basis
- a short tagline that instantly makes it clear how you are going to help your audience
- .a website which includes an about me page with a summary of your story and your contact details
- an effective bio that you can use for most social media platforms (you may need a few tweaks here and there)
- lead magnets with freebies/giveaways such as cheat sheets, worksheets, short training videos that act as a hook to get people to opt in and join your email list
- landing pages where you can promote and up sell your videos
- photos, images ,infographics for your posts
- live broadcasts and videos
Once you have got all these things created. you will be well on your way to growing your brand and getting ready for the next stage of branding which is monetising it and here is an excellent tool to help you do that!.