What is a Personal Brand?

 

Before you start designing your personal brand, you need to know :

The Purpose of Your Personal Brand

  • Are You Trying to Create Engagement?
  • Do You Want to Build an Email List?
  • Are You after a residual income?
  • Do you want to be perceived as an expert in your field?
  • Do you want to build your dream life?
  • Do you have a vision that will be driven by your personal brand?

Who is Your Target Audience?

  • Who are you trying to attract/impress with your brand?
  • Are you targeting a certain age group or sex
  • Do you know their Demographics -(people living in the Bahamas are probably not interested in ice boots)
  • Have you created an avatar of your perfect customer and do you talk to them on a one to one basis on your blogs and videos and the rest of your content?

Where Do They Hang Out?

Teenagers are inclined to hang out on Snapchat and WhatsApp

Milleniums on Instagram

Baby Boomers of Facebook

You can easily check out the percentages of the age groups on the various social media platform

When Are They Most Likely To Be Online?

  • Moms are most likely to be free when the kids are in bed
  • Workers may spend some time on their smart phones during their lunch break and on the drive to and from work
  • Baby boomers may prefer to rise later and go to bed earlier
  • How they are feeling at particular times needs to be taken into consideration
  • Workers may not be too happy on Monday mornings, but be in much better form on Friday afternoons and the weekend

What Kind of Content Do They Like To Consume?

  • Do they want it to be educational?
  • Do they prefer a formal or a more casual approach?
  • What is their preferred style in clothes and does it match with yours?
  • Would they rather be entertained than informed?

 

What Has This Got To Do With YOUR Personal Brand?

Your personal brand is mainly based on your content online.

Your profiles, your websites, your live-streams, your tweets, your banners, your sales pages – in fact every single thing that you post online.

What is the first thing that most of us do when we see someone online?  We Google them, we check them out on Facebook and some of the other social media platforms.

What happens when someone Googles YOU?  Do you think they will be impressed or disappointed?  If it is not impressive to your target audience, then you are unlikely to be making sales.

So perhaps you should have a re-think and try to see your online presence from the perspective of your targeted audience.  Does it need a few tweaks or a complete overhaul?

That’s for you to decide, but if you are serious about improving your personal brand that is a great place to start.

You don’t need to rush around deleting everything, just add fresh content and soon the rest will fade into the background. 

There is a lot more to a personal brand than most people realise.  It takes hard work to get it right, but when you do, it becomes your most valuable asset.  People may buy from people, but nowadays people are buying from the personal brands that resonate with them.

What Happens When Your Personal Brand is Ready?

Now comes the bad news!  It’s never ready!  There is no end in sight –

  • You need to be constantly and consistently creating value and growing relationships.
  • You need to be engaging with your target audience and influencers in your field or in a complimentary field.
  • You need to be honing your skills and learning new relevant ones to share with your followers.
  • Researching and creating new products, growing relationships, Analysing your content and results ad infinitum.

What Can a Personal Brand Do For You? 

The question is not what a personal brand can do for you, but what can it not do for you?  There is almost nothing that will not be affected by your personal brand, both in your business and in your life.

The right personal brand can open many doors in the media, in business and wherever you choose to put it to use.

Your personal brand will be constantly evolving throughout your life.  Pay attention to it, because it is your most valuable asset.

You can take it with you wherever you go, just like your smart phone.  Unlike the smart phone it won’t wear out or get broken as long as you are taking care of it.

So don’t ever underestimate the value of your personal brand and always bear in mind that your personal brand is really your reputation online.  So treat it with care

Creating Brand You

Creating Brand You When You Are Broke

If you are just getting started or haven’t reached the stage where your business is in profit yet, don’t think that you have to wait until you can afford it before you begin creating brand you.  There are a lot of things that you can do that are absolutely 100% free.  If you truly believe in your business, you may well be the best person to do most of your branding and brand you marketing.

I am a great believer in the idea that everyone knows their own business best.  Although it is always useful to get advice and tips from experts, you can actually find most of what you need to build a great brand inside your head and  on Google. 

There are also a lot of powerful branding videos and Ted Talks on YouTube. 

Don’t expect to create the perfect brand – just give it your best shot and you won’t go far wrong if you have done your research and made a plan.

Ask yourself the following questions:

  • What is the purpose of your personal brand ?
  • Who is your target audience and how will your brand help them, interest them  or appeal to them?
  • Are you trying to
  • (a) build an audience around your brand or
  • (b)create a personal brand that will resonate with your target audience
  • Your brand will evolve over time and you will become more aware of the needs and wants of your marketplace as long as you keep asking yourself these types of questions.  Keep testing and tweaking your brand and you may surprise yourself at the results you will achieve.

Always be on the look out – observe the successful brands – how are they presenting and how are they standing out from the other?  What makes them memorable or impactful?  What can you learn from them or even how can you improve on their ideas?

There are lots of free tools and smartphone apps to create and edit images,  I have lots of them so if you have any specific questions about that don’t hesitate to contact me.  You can use Canva.com  to create most of the headers, banners, letterheads social media templates etc that you will need.  The free version is perfectly adequate.

Some thought and a little bit of imagination can go a long way in branding you. The bottom line is that you need to not only look carefully at what you are posting and displaying online, but also always try to observe it all from the eyes of your target audience.  Although you are branding You – the crazy thing is that it’s all about them!

One of my favorite mentors keeps drumming this message into her students – “You sell by listening, you sell by listening” but you must also brand by istening.  Unless your brand is appealing to your target audience, it doesn’t matter how professional it looks, it will not produce the results that you need to create a viable business.

The basic tasks that you need to spend the most time and thought on are:

      •  choose a good brand name – preferaby with a keyword or keywords that your target audience are searching for.  Although it’s fun to be on trend with your posts,
      • make sure that most of your content is evergreen so that you will be branding yourself on an ongoing basis
      • a short tagline that instantly makes it clear how you are going to help your audience
      • .a website which includes an about me page with a summary of your story and your contact details
      • an effective bio that you can use for most social media platforms (you may need a few tweaks here and ther)
      • lead magnets with freebies/giveaways such as cheat sheets, worksheets, short training videos that act as a hook to get people to optin and join your email list
      • landing pages where you can promote and upsell your videos
      • photos, images ,infographics for your posts
      • live broadcasts and videos
      • podcasts
      • webinars

Once you have got all these things created. you will be well on your way to growing your brand and getting ready for the next stage of branding which is monetising it.