Create a Personal Brand with LinkedIn

What You Need to Know about LinkedIn

LinkedIn is the largest professional community in the world with 500 million members and it might interest you to know that 44% of Linked users earn more than $75,000 in a year.  Maybe it’s worth your while to take it more seriously.

LinkedIn is mostly a search engine as well as a social platform.  If you are someone who enjoys socialising you will find plenty of engagement especially in the LinkedIn Groups.

Your LinkedIn Profile

Your profile is the first impression of your brand that these professionals  will see, so it had better be a good one.  Don’t forget to Create an Outstanding Headline.  It needs to capture their attention and show what’s in it for them.   This is one platform where you must have a professional headshot.  You can use emojis in your profile to stand out.   The mac shortcut for emojis is control + command + spacebar or you could use (no app required).

Your profile is your very first point of contact where you can promote you and your brand to potential clients, customers,CEOs, Influencers and other professionals.

How Do YOU Become an Influencer on LinkedIn?

You could start by asking yourself a few questions if you want to be successful on LinkedIn.

  • Do you have a  clear idea of who your target market are and what keywords they are searching for?
  1. What do they need to know about you to feel comfortable  to engage with you and ultimately buy from you?
  2. What can you add to your profile to make you stand out from your competitors?
  3. Why would an influencer engage with you?
  4. Does what you have to offer really provide value and solutions for your targeted audience?

How to Create a Personal Brand

Usually we are trying to find out ways to stand out, but on LinkedIn you must also be careful to “fit in” in certain ways.  Your personal brand may be quite casual on other social media platforms, but you are sharing the LinkedIn community with CEOs and Influencers.

The way you would prepare and turn up for an interview is basically the way you should be turning up on LinkedIn.

Many  LinkedIn members are in the corporate world, so don’t be too scathing about working in the cubicle or talking about J.O.B.s although it can be very tempting.   Bear this in mind when you are adding your value content and telling your LinkedIn Brand Story.  You can of course  remind them of the advantages of the laptop lifestyle and the freedom it can provide.

Don’t Delay!

Although it may seem unfair people do judge you on the number of followers and contacts that you have on this platform.  So you had better start building a list right away.

As with all social media platforms, you must engage with your community by sharing and giving them thoughtful comments.

It’s not all about you and your brand – it’s all about them and what they need to know about you.  It’s not about your needs, it’s about their needs.  Keep this at the forefront of your mind always.

Set out your stall carefully – add at least 10 pieces of relevant content including graphics and video.  Use your hashtag and encourage your followers to use it too.  (My new one is #askhilaryb)   This will give them an opportunity to see more of your brand content and to ask you questions and engage with you on other platforms.

How Can You Use LinkedIn?

Since as we have already established, LinkedIn is  a search engine – people go their to find other friends and professionals, so make it easy for them to find you and what you specialise in.  You can also use it to:

  • Cross promote on other platforms.
  • Create LinkedIn banners
  • Send your followers on other platforms directly to your LinkedIn Profile page.
  • Embed the link on your websites and emails

To change your LinkedIn URL simply go to the ‘Contact Details’ section of your profile and click on the URL link to the bottom left of the section.

Make an effort to get as many endorsements and recommendations that relate to your Personal Brand and whatever you are promoting on LInkedIn

Nowadays people prefer specialists so you don’t want to have too many different endorsements are you may be looked upon as a Jack of All Trades…Many consumers only want to deal with specialists, so when you list too many skills it suggests that you’re a generalist rather than a specialist.

And most importantly make sure that the skills you do list are consistent with your personal brand.  Skills that will help to  solve your client’s challenges, objections.  This will  enable you to get some testimonials, make sure you add them together with the full name of the author.  LinkedIn also enables you to re-order the sections of your profile in any way you prefer.

Does It Seem Too Much Like Hard Work ?

You need to consistently add engaging content.

If all this seems like too much work, then you could use a branding specialist.  If you prefer to do your own branding on LinkedIn then I would highly recommend that you Check This Out


7 thoughts on “Create a Personal Brand with LinkedIn”

  1. Hello Hilary,
    This is more than just a great tutorial on Linkedin. It is Bible for anybody who wants to create a brand on this platform.
    My daughter has just created an account and I think she will be very happy to read your article. I just share your post with her.
    I believe that it is a necessary platform for any professional who wants a personal brand and it is her ambition.
    Thank you for this great post.

  2. Hey Hilary:

    Thanks for your take on personal branding on LinkedIn. I haven’t really used it for my blogging efforts, actually, since it is tied mostly to my day-job as a residential property manager.

    I hear what you’re saying about featuring just one specialty, but I’ve also been a writer, poet, and artist for even longer than I’ve been managing property and that has actually seemed to differentiate my thing from other folks.

    I present the different facets of me and, for some reason, it works. (Not sure why.) I’ve got about 3,500 or so followers on the thing and more people keep climbing on board.

    I’ve had to rest from posting my weekly quotes for a while and that slowed the follower tally down some.

    Reading your post has inspired me to formulate a new goal: I think I do need to get back to offering my signature quotes (once I’ve got my sudden influx of new business steered right).

    It’s all good. Thanks for all your good information.

    • Thanks for your comment Netta.  Glad to hear that you are having success on LinkedIn.  Just a suggestion, but why not schedule those signature quotes on buffer and adding your old blogs to the scheduler as well – it won’t take much time and it won’t cost you anything..  Seems like a pity to waste them lol!

  3. Fantastic blog Hilary. I am new to the online world and just starting to think about personal branding.

    I have had a Linkedin account for a while, but have to say I never use it. BUT I will be now, and I’ll be careful to establish myself as a specialist not a generalist (very interesting).

    I was particularly interested in your personal hashtag, and that’s something I need to look into more for all my social media sites. Do you create a hashtag and then use it always, or is it something that you should change from time to time?

    • Thanks for your kind comment Heidi.  About your personal hashtag -yes add it to all your posts and then you will have created a CLOG – that’s a content log.  This gives your followers the opportunity to check out all your content in one place and thus increases the chances that they will find something of interest to them.  It’s a good idea to add ask to your hashtag e.g. #askheidi and at a later stage you can offer to answer questions and that will create more engagement.  Hope that helps.  I have only started to use #askhilaryb because #askhilary is being used by a couple of other people.  BTW don’t forget to use it in your tweets.  Hope that helps.  

      Best of success


      p.s. Let me know if you have any other questions.


Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.